Jessica Lacy joins Gersh as Partner and Head of Film Finance and Distribution, signaling a major shift for indie film financing ahead of Sundance.
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Sundance 2026: Jessica Lacy Joins Gersh to Redefine Film Finance and...

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Smart Producers Build Film Budgets with Joe Wehinger
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The Budget Backwards Method: Why Smart Producers Build Film Budgets in...

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Why the greenlight window matters more than most producers are willing to admit
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The Film Greenlight Window: Why Timing Kills More Projects Than Bad...

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How Indie Producers Build Trust and Raise Capital: Film Investor Agreements...

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You think your film will generate $3M in pre-sales. Sales agents think $1.2M. This gap kills financing. Learn how film pre-sales estimates actually work.
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The Pre-Sales Fantasy: Why Producers Overestimate Film Value by 200% (And...

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the smart vodka bottle from Amoon Vodka Co-founders Mark McLaurine and Christopher Tooley
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The Smart Vodka Bottle That Turns Your Night Into a Story:...

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How movies generate profit in 2026, from IP to pre-sales, why today’s filmmakers must think like financiers, with joe Wehinger
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How Movies Generate Profit in 2026: Why Smart Filmmaking Is Now...

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Perdekamp Emotional Method
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Protected: Who Gets to Feel What? How the Perdekamp Emotional Method...

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independent film financing models explained at AFM 2025
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AFM 2025: Who Really Owns Your Favorite Film? New Financing Models...

Joe Wehinger - 0
Dr. George Ellis shares how indie film, bourbon, and purpose collide
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From Medical Miracles to Movies: Indie Film, Bourbon, and Giving Back...

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