Tom Abramson, Former Marketing Executive with Disney, Sega, Dies at 59

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Tom Abramson

Tom Abramson, a marketing executive with experience at Walt Disney World, Sega of America, the Harlem Globetrotters and the Ice Capades, has died. He was 59.

Abramson died April 17 at Santa Monica’s Providence Saint John’s Health Center after a cardiac event, his girlfriend, Teresa Salk, said.


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Abramson had most recently spent more than twenty years as founder and principal of the marketing firm Visionworkz.

Born on Sept. 14, 1960, in Edina, Minnesota, Abramson studied at the University of Minnesota Twin Cities and the University of Wyoming, achieving a degree in journalism and public relations.

After almost 10 years with Disney, Abramson served six years as vp of marketing for the Ice Capades and the Harlem Globetrotters before joining Sega. There, he helped introduce Sonic the Hedgehog to the world.


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The magazine Advertising Age named him marketing and event person of the year in 1994.

Survivors also include his mother, Joyce; sons Hunter, Weston and Spencer; and siblings Greg, Brad and Laurie.