No. 3 Gin’s Martini Fitting Boutique comes to Manhattan June 17–19 — plus a full calendar of NYC events with Dukes Bar’s Alessandro Palazzi. Book your spec.
The martini is the most specific cocktail in existence. Everyone has a ratio. Everyone has a temperature opinion. Everyone, at some point, has ordered one and received something that was not what they meant. No. 3 Gin has decided this is a solvable problem, and in June they are bringing the solution — quite literally — to Manhattan.
The four-time World’s Best Gin winner is running a Martini Fitting Boutique at Salon Madeleine inside Maison Barnes, June 17–19, 7–9 PM.
The name earns itself: the experience is structured as a fitting, not a tasting. Guests don’t sample a menu. They are measured, refined, and sent home with a spec. Their spec. The $75 ticket includes a spritz on arrival, small plates from a Daniel Boulud–adjacent kitchen, and a martini built to the exact measurements the tasting has established for that particular palate.
The distinction between a well-made martini and a correctly made martini — correct for you, for your palate, at your preferred dilution — is precisely the gap No. 3 is positioning itself to close.
The Logic Behind the Fitting
No. 3 Gin is built on a formula that has not changed: six botanicals, three citrus, three spice, a precise balance that has won the World’s Best Gin title at the International Wine & Spirit Competition four times. That kind of consistency is what makes a fitting model possible. A spirit that varied batch to batch could not be the foundation of a personalization experience — the gin has to be a fixed point while the serve becomes the variable.
The Martini Fitting Boutique opens at Salon Madeleine, part of The Dinex Group network founded by Chef Daniel Boulud. The room is Art Deco. The address is 100 E 63rd St. The setting is not incidental — this is a gin positioning itself at the intersection of precision and formality, and the room reflects that.
A martini fitting at a Boulud-adjacent address is either a very clever piece of brand architecture or a very expensive way to admit that most bars have been guessing.
Global Brand Ambassador Alicia Stark frames the intent plainly:
“We believe that anyone can be a ‘martini person’ once they discover the pour for their palate.”
The Martini Fitting Boutique, she says, “helps every guest find a version of the cocktail they truly love, ensuring the result is not only good, but personal.” That is the brief. The execution is the event calendar.
Alessandro Palazzi and the June Calendar
The Martini Fitting Boutique is the anchor, but No. 3 has built a full June around it. World Gin Day is June 13. National Martini Day is June 19. The brand has activated both.
Alessandro Palazzi — Head Bartender of Dukes Bar in London, one of the more serious martini addresses in the world — is in Manhattan for a run of appearances. On June 11, he takes over the martini cart at Chateau Royale (5:30–7 PM, reservation recommended).
On June 13, World Gin Day, he commands the cart at The Ned NoMad (5–9 PM, reservation recommended). On June 15, he joins other top NYC bartenders for a full bar takeover at Valerie, upstairs, with DJ Schwabby, no ticket required, 7–9 PM.
Palazzi’s signature at Dukes is famously ice-cold — he makes the martini at the table, from a frozen trolley, with no shaker and no dilution beyond what the temperature provides. Whether that method travels to the Manhattan events is worth asking at the door.
The June 17–19 Martini Fitting Boutique at Maison Barnes caps the run. Tickets through Maison Barnes, 21+, pre-booked. No. 3 has indicated that Southern California and Miami iterations are coming, making this the New York launch of what appears to be a broader consumer experience rollout.
Why This Matters Beyond the Events
The Martini Fitting Boutique concept is interesting because it solves a real problem in gin marketing: most consumers find the martini intimidating precisely because its specifications are so contested. Wet/dry. Stirred/shaken. Olive/twist. Vermouth ratio. Temperature. The complexity that makes the martini a connoisseur’s drink is the same complexity that keeps casuals from ordering one confidently.
A fitting strips that away. It replaces the performance of martini knowledge with a guided process. You don’t need to know what you want coming in. You leave knowing.
For No. 3 Gin specifically, this converts a tasting into a commitment. A guest who leaves with their personal spec — 2.5 oz No. 3, 0.5 oz dry vermouth, lemon twist, stirred 40 rotations — now has a reference point for every bar they visit for the rest of their life. That is brand loyalty built into the specification itself.
Mini FAQ
What is the No. 3 Gin Martini Fitting Boutique in NYC? The Martini Fitting Boutique is a guided tasting experience from No. 3 Gin running June 17–19, 2026, at Salon Madeleine inside Maison Barnes, 100 E 63rd St, Manhattan. For $75, guests receive a spritz on arrival, small plates, and a personalized martini built to the exact specifications their tasting establishes. Tickets are available through Maison Barnes; must be 21+ and pre-booked.
Who is Alessandro Palazzi and why is he in New York? Alessandro Palazzi is the Head Bartender of Dukes Bar in London, widely regarded as one of the most serious martini destinations in the world. He is in New York for a series of No. 3 Gin events in June 2026, including appearances at Chateau Royale (June 11), The Ned NoMad (June 13, World Gin Day), and Valerie (June 15).
What makes No. 3 Gin different from other London Dry gins? No. 3 Gin is made from exactly six botanicals — three citrus fruits and three spices — a formula that has won the World’s Best Gin title at the IWSC four times. The consistency of the recipe is what makes experiences like the Martini Fitting Boutique possible; the gin is a fixed, reliable base that allows the serve to become the variable.
Get the First Fitting
If you have ever wanted a martini and received instead a bartender’s opinion about martinis, the No. 3 Gin Martini Fitting Boutique is the corrective. Book the June 17–19 session at Maison Barnes, or catch Alessandro Palazzi at Valerie on June 15 for the free version of the same idea. The Southern California and Miami iterations are coming — but New York gets the first fitting.
Book at no3gin.com/pages/events.
