In a bold move blending purpose with pleasure, Snow Monkey™ Sake Remix™, the first-ever sake-based ready-to-drink (RTD) brand, has announced a meaningful new partnership with Born Free USA, a leading wildlife conservation and animal advocacy nonprofit.
This unexpected fusion of craft beverages and primate protection is more than clever branding—it’s a heartfelt commitment to sustainability, animal welfare, and conscious consumerism. For cosmopolitan drinkers in Los Angeles, Manhattan, Las Vegas, Berlin, and Aspen, this collaboration offers something more: a drink with soul.
A Toast to the Wild: Why Snow Monkey Is Supporting Primate Rescue
Snow Monkey™ draws its name and inspiration from the Japanese macaque—a creature revered for its intelligence, mischief, and spiritual symbolism.
“The macaques are the face of the Snow Monkey brand,”
David Knight
CEO of Snow Monkey
“And as we continue to expand across the U.S., it only made sense to align with an organization that seeks to protect real monkeys.”
That organization is Born Free USA, whose 175-acre sanctuary in Texas is home to over 200 rescued primates, including macaques, baboons, and vervets. These animals were saved from labs, roadside zoos, and even private homes. “In their natural environments, most primates live in complex, multigenerational, social hierarchies,” explains Angela Grimes, CEO of Born Free USA. “Yet the cruel pet trade subjects them to lives of isolation.”
For the primates now living at the sanctuary, that nightmare is over. The sanctuary is among the largest in the U.S., offering rescued monkeys expansive natural enclosures and the companionship of their own kind. And now, thanks to Snow Monkey’s initiative, the world is about to learn a lot more about these extraordinary creatures—and how to help them.
Philanthropy Meets Party Culture: The Rise of Conscious Cocktails
The Snow Monkey-Born Free partnership isn’t just symbolic. It’s strategic.
The sake RTD brand will donate 1% of its annual profits to Born Free USA and provide consumers with direct donation opportunities through its website, drinksnowmonkey.com, and at live tasting events in hotspots like Miami Beach, Washington DC, and San Francisco.
But that’s not all. The brand’s marketing, social media, and public relations campaigns will now include the faces—and tails—of its macaque muses. In a twist that feels both futuristic and fun, Snow Monkey will launch an AI-powered digital campaign bringing the macaques “to life” with cheeky animations and social media filters. Consumers can even take selfies with virtual snow monkeys using the brand’s new mobile app—blending conservation with creativity in a uniquely 21st-century way.
“Born Free USA’s mission to protect wildlife and combat exploitation aligns with our values of sustainability, harmony with nature, and giving back to the planet,” says Matt Bell, founder of Origami Sake, parent company of Snow Monkey™.
What’s in the Can? The Sake-Based RTD Everyone’s Talking About
Snow Monkey™ Sake Remix™ taps into three exploding beverage trends: low-alcohol drinks, RTD convenience, and the surging popularity of sake. With just 4.5% ABV and 100 calories per 12-ounce can, it’s a light yet flavorful option for upscale, health-conscious imbibers.
Available in a sleek 8-can variety pack (SRP $19.99), Snow Monkey’s globally inspired flavors include:
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Mandarin & Grapefruit
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Mango & Guava
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Dragon Fruit & Key Lime
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Yuzu & Hibiscus
Each blend is vegan, gluten-free, and sulfite-free—with no artificial ingredients. It’s cocktail culture reimagined for the discerning sipper who prefers sustainability to excess and purpose over pretense.
Why This Matters: Animal Advocacy Meets Lifestyle Branding
This partnership is part of a larger movement among premium lifestyle brands to pair indulgence with impact. In the same way fashion houses have adopted eco-friendly materials or automakers have shifted to electric fleets, forward-thinking beverage brands like Snow Monkey™ are recognizing the value of purpose-driven storytelling.
And it’s a trend that resonates—especially in influential cities like Chicago, Atlanta, and Hong Kong, where social awareness is becoming as important as style or taste.
By tying a spiritual brand identity to a tangible conservation mission, Snow Monkey™ sets itself apart in a crowded RTD market. It’s a brand that invites you not just to drink—but to think.
Final Sip: Drink for a Cause, Not Just a Buzz
In a world flooded with beverage options, Snow Monkey™ Sake Remix™ is proving that a drink can be more than refreshing—it can be meaningful. With a commitment to animal advocacy and a flair for innovation, the brand is creating a new kind of buzz—one that supports wildlife conservation, champions ethical living, and brings a little playful mischief to your next cocktail hour.
Ready to drink—and ready to make a difference? Visit drinksnowmonkey.com to learn more, donate to Born Free USA, and join the troop.
