Just in time for summer—and their milestone 20th anniversary—the Jonas Brothers have teamed up with Friendly’s Ice Cream to launch a nostalgic, fan-forward treat: a limited-edition Jonas Brothers anniversary ice cream flavor that’s as layered as their career. With three distinct flavors—Coffee Cookie Crumble, Chocolate Marshmallow Swirl, and Vanilla—packed side by side in a single 48-oz tub, it’s a triple-scoop of personal taste, musical history, and pure brotherly joy.
Before the band kicks off their highly anticipated tour at MetLife Stadium on August 10, they’re offering fans a different kind of experience: a dessert that tells the story of where it all began. This collaboration isn’t just a marketing move—it’s a return to the roots of their story, set in New Jersey, and served up with whipped cream and a cherry on top.
A Full-Circle Scoop: From Friendly’s Booths to Billboard Charts
For the Jonas Brothers, this Friendly’s collab is more than a gimmick—it’s a deeply personal nod to where it all started.
“Friendly’s has been part of our story from the very beginning,”
the Jonas Brothers
“It’s where we shared some of our earliest moments as brothers and musicians. Launching this ice cream flavor as we celebrate 20 years feels like coming full circle.”
It’s also a clever reflection of each brother’s individual personality, captured in three custom-curated flavors that invite fans to choose a favorite—or blend them all into one harmonious bite.
Meet the Flavors: Three Brothers, One Carton
Like a greatest hits album in dessert form, the Jonas Brothers anniversary ice cream flavor offers fans a literal taste of the band’s dynamic:
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Kevin’s Coffee Cookie Crumble: Inspired by his love of coffee—a tour essential. The flavor is bold, energizing, and perfect for fans who’ve stayed up late for every midnight album drop.
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Joe’s Chocolate Marshmallow Swirl: A dramatic, decadent combo reflecting his flair and charisma. Think of it as the “Burnin’ Up” of the batch.
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Nick’s Vanilla: Understated, refined, and classic. Vanilla may sound simple, but like Nick’s harmonies, it’s the subtle glue that ties everything together.
Each scoop can be enjoyed separately or mixed together—just like the band itself. It’s available for a limited time only at participating retailers that carry Friendly’s Ice Cream.
Friendly’s + Jonas Brothers: A Sweet Reunion
This isn’t the first time the Jonas Brothers have worked with Friendly’s. In 2023, they launched limited-edition sundaes with the brand, which were well received by both longtime fans and newcomers. But this new rollout feels different—it’s more thoughtful, more nostalgic, and tied directly to a major career milestone.
“It’s incredibly meaningful that after 20 years in the music industry, the Jonas Brothers came back to the ice cream brand that was with them from the beginning,”
Sharon Springborn
Senior Director of Marketing at Dairy Farmers of America
The collaboration not only honors the trio’s two-decade journey but gives fans a tangible (and edible) way to celebrate with them. And with the Jonas Brothers’ fanbase ranging from Manhattan’s Upper East Side to sun-drenched Las Vegas stages, this limited-run flavor is designed to unite generations of listeners—one cone at a time.
Where to Find It
You can grab the Jonas Brothers 20th Anniversary Flavor starting now at retailers that carry Friendly’s Ice Cream. It’s only available for a limited time, so fans looking to get a taste of the trio’s signature scoop should act fast.
To find stores near you or learn more, visit www.friendlys.com.
Final Taste: More Than a Flavor, It’s a Celebration
The Jonas Brothers anniversary ice cream flavor is a charming, clever, and delightfully nostalgic way to mark a major moment in pop culture history. Whether you’re a fan from the Camp Rock days or joined the fandom after The Album, this release brings a taste of the past into the present—with sprinkles on top.
So before you grab your concert tickets, grab a spoon. Because some anniversaries deserve to be celebrated one scoop at a time.
