Disaronno celebrates 500th anniversary, centuries of Italian craftsmanship, style, and Dolcevita spirit with global festivities.
A Toast to 500 Years: Disaronno’s Legacy of Style, Craft, and Dolcevita
For five centuries, Disaronno has stood as more than a liqueur — it’s been a symbol of la dolce vita, that distinctly Italian way of savoring life with grace and warmth. This year, the world’s favorite Italian liqueur celebrates its 500th anniversary, honoring a journey that began in the Renaissance and now spans more than 160 countries.
“Disaronno’s 500th anniversary is a milestone that celebrates our rich heritage while embracing the future.
Marco Ferrari
CEO of Illva Saronno Group
“…As a proud ambassador of the Italian Dolcevita, Disaronno continues to embody elegance and taste, seamlessly blending tradition with modernity. This anniversary is not just a reflection of our past but a testament to the unmistakable Italian style that will carry us forward for generations to come,” said Marco Ferrari, CEO of Illva Saronno Group.
From Renaissance Roots to Global Icon
The legend began in 1525, during the flourishing artistic era of the Italian Renaissance. Painter Bernardino Luini, a pupil of Leonardo da Vinci, was commissioned to decorate the Sanctuary of Our Lady of the Miracles in Saronno. When a beautiful local innkeeper posed as the Madonna for his masterpiece, she gifted Luini a flask of delicate, amber-colored liqueur as thanks — the first incarnation of what would become Disaronno.
Centuries later, the Reina family rediscovered the ancient recipe in the 1600s, passing it down through generations until it became the foundation of Illva Saronno, established in 1947.
Today, Disaronno’s signature “square cap” bottle — created in the 1970s by a Murano glass master — is instantly recognizable from Milan to Manhattan. In 1999, it even earned a place in Paris’s Louvre Museum, featured in “L’objet du Design: 99 objets pour un siècle.” A symbol of Italian style and craftsmanship, it remains one of the most photographed bottles behind luxury bars worldwide.
Disaronno celebrates 500th anniversary: Tradition Meets Modernity
Disaronno’s 500th celebration is nothing short of cinematic. Festivities will take place across more than 160 countries, uniting cultures and generations through the spirit of Italian design, elegance, and taste.
“For 500 years, Disaronno has been a symbol of Italian craftsmanship, style, and timeless quality.
Robert Cullins
CEO of Disaronno International USA, LLC
“This milestone is more than a celebration of our heritage—it’s a tribute to the passion and innovation that have made Disaronno a global icon. As we mark this extraordinary anniversary, we are excited to share the essence of Italian Dolcevita with the world, uniting cultures and generations through the unmistakable taste and elegance of Disaronno,” said Robert Cullins, CEO of Disaronno International USA, LLC.
From intimate neighborhood cocktail bars to the World’s 50 Best Bars, Disaronno will host toasts, tastings, and immersive events. Fans can join the celebration by sharing their own #Disaronno500Cheers moments on social media.
(imagine a toast that’s lasted five centuries — and somehow still feels fresh.)
A Modern Classic: The “Dolcevita” Cocktail
To mark the milestone, Disaronno has partnered with acclaimed mixologist Patrick Pistolesi and his team at Drink Kong Bar in Rome — ranked among the 50 Best Bars in the World — to create a signature anniversary cocktail: “Dolcevita.”
A reimagined twist on the classic sour, the Dolcevita merges tradition and innovation, much like the brand itself.
Disaronno celebrates 500th anniversary with “Dolcevita” Cocktail
Ingredients:
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1.25 oz Disaronno Originale
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.75 oz Rabarbaro Zucca
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.5 oz The Busker Triple Cask Triple Smooth
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.75 oz Fresh Lemon Juice
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.25 oz Pineapple Juice
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Dash of Agave Syrup
It’s a drink that feels equally at home in a Milan speakeasy or a rooftop bar in New York City, reflecting the global reach of Italian elegance.
For cocktail inspiration and heritage details, explore The World’s 50 Best Bars, a trusted authority in global mixology culture.
FAQ: Disaronno 500-Year Celebration
Q1: What is Disaronno celebrating in 2025?
A: The brand marks its 500th anniversary, celebrating five centuries of Italian craftsmanship, heritage, and global influence.
Q2: How can fans participate in the celebration?
A: Join the worldwide toast by sharing your own #Disaronno500Cheers moments on social media or by visiting participating bars and retailers.
Q3: What is the “Dolcevita” cocktail?
A: Created by Patrick Pistolesi, it’s a modern, refreshing twist on a classic sour, featuring Disaronno, whiskey, and tropical notes of lemon and pineapple.
A Global Toast to the Next 500 Years
With each pour, Disaronno continues to capture the spirit of Italian Dolcevita — a blend of artistry, warmth, and effortless style. Its 500-year legacy is not just a nod to history but a living celebration of taste, design, and joy shared around the world.
From Rome to Aspen, Berlin to Beverly Hills, it’s more than a liqueur — it’s a tradition that keeps evolving, one glass at a time.
Raise your glass, and here’s to the next 500 years of elegance.
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