Introducing…Absolut House of Cosmo at Coachella 2025 with Paris Hilton
Absolut is proud to bring its ‘Born to Mix’ DNA to the desert as the Official Vodka Partner of Coachella, as it unveils the Absolut House of Cosmo, honoring the renowned cocktail that Absolut has propelled into global culture for decades.
In collaboration with Paris Hilton’s next-gen media company 11:11 Media and Paris herself – a known Cosmo lover and now Absolut’s official Partner-in-Cosmo – the Absolut House of Cosmo is the ultimate mixing experience.
Together, the iconic duo invites festivalgoers to take a respite from the desert heat with delicious Absolut cocktails.
“Coachella has always been a special place for me,
it’s where art, music, and culture come together in the most inspiring way,”
Paris Hilton
“After nearly two decades attending the festival and making a special appearance with Absolut last year, I’m so excited to continue our partnership this year to create something unforgettable for the festival together. Now let’s sip Absolut Cosmos and live our best lives.”
Tefi Pessoa, the internet’s go-to cultural commentator
The brand has also partnered with Tefi Pessoa, the internet’s go-to cultural commentator.
Absolut and Tefi, who always has her finger on the pulse of what’s trending, are getting fans festival-ready by launching the Absolut House of Cosmo Textline. With the perfect mix of charm and humor, Tefi will provide festival tips and tricks.
Festivalgoers and Cosmo-lovers (21+) can text 442-200-5576 to get the inside scoop from Coachella veterans Absolut and Tefi.
“As a culture connoisseur,
I’ve always admired Coachella as a place where some of the most creative minds come together to shape ‘what’s next,'”
Tefi Pessoa
“After years at the festival, both Absolut and I have learned how to get the most out of the festival experience, so it’s a dream to be working together this year to get everyone Coachella-ready. See you all at the Absolut House of Cosmo!”
The Absolut House of Cosmo immersive experience will feature personalized elements inspired by Paris’ bold and unapologetic style in an environment that seamlessly blends cocktails, culture, creativity and community.
Key highlights of the space include:
- A curated menu of Absolut cocktails
- The Sliving Room, a stylish lounge designed for connection
- Interactive self-expression stations, perfect for capturing shareable moments
- Exclusive surprises and performances throughout the festival weekends
“The Absolut Cosmo has always been a symbol of the
bold self-expression that Absolut stands for and there is
no better place to celebrate that than at Coachella,”
Caroline Begley
VP of Marketing, Absolut
“This year, we’re proud to mix it up with two forces of creativity who are intrinsic to culture today, Paris Hilton and Tefi Pessoa, to provide festivalgoers and beyond unique experiences inspired by the Absolut Cosmo.”
Extending the festival experience beyond the desert, Absolut and Paris are introducing the Absolut x Paris Hilton Cosmo Collection, available exclusively on ReserveBar.
The collection brings the Absolut House of Cosmo experience home by inviting consumers to enjoy a delicious, bar quality Cosmo with the new Ready-to-Serve Absolut Classic Cosmopolitan and is completed with signature merch curated by Paris so fans can sliv their best Cosmo summer yet.
Join Absolut at Coachella 2025 as the official vodka partner brings together festivalgoers (21+), creators, entertainers and culture enthusiasts to celebrate self-expression, inclusivity and unforgettable experiences.
Learn more at Absolut.com, follow @AbsolutUS and share your photos at #AbsolutCosmoHouse.
