Winemaker and Two Wolves founder Alecia Moore (P!NK) will keynote the 2025 Unified Wine & Grape Symposium, passion for craft.
From multi-platinum performer to passionate vintner, Alecia Moore—known to millions worldwide as P!NK—has carved out a second act that’s as authentic as it is inspiring. The acclaimed singer-songwriter turned winemaker will headline the 2025 Unified Wine & Grape Symposium as the keynote luncheon speaker on Tuesday, January 28 in Sacramento, California.
Two Wolves founder Alecia Moore
Moore, founder of Two Wolves Wine, will sit down for a live, talk-show-style interview with Ray Isle, Food & Wine’s Executive Wine Editor, to share her journey from global stages to vineyard life—and the deeper connection she’s found between art, nature, and craft.
From Rockstar to Winemaker: The Journey of Alecia Moore
When Alecia Moore Unified Wine & Grape Symposium was announced, the industry took notice—not just because of her fame, but because of her credibility.
Two Wolves founder Alecia Moore took a bold step in 2013
After immersing herself in winemaking courses and traveling extensively through the world’s most revered wine regions, Moore took a bold step in 2013: purchasing a vineyard in Santa Barbara County on California’s Central Coast.
That decision birthed Two Wolves Wine, a boutique, organically farmed winery known for its small-batch, expressive releases. Over the past decade, Moore has personally overseen every step—from vineyard cultivation to blending—bringing a level of artistic attention and emotional honesty rarely seen in celebrity wine ventures.
Her approach reflects not just quality but consciousness: biodiversity, soil health, and sustainable craftsmanship are the heart of her label.
A Conversation of Passion and Perspective
Moore’s keynote, moderated by Ray Isle, promises to be one of the Symposium’s most anticipated events. Isle, who also serves as Wine & Spirits Editor for Travel + Leisure, brings his own wealth of experience to the stage.
“THIS KEYNOTE CONTINUES THE SYMPOSIUM’S TRADITION
OFBRINGING DIVERSE AND INFLUENTIAL VOICES
TO THE WINE COMMUNITY,AIMING TO INSPIRE ATTENDEES WITH NEW WAYS OF THINKING,”
Natalie Collins
President of the California Association of Winegrape Growers and Unified Symposium LLC Managing Committee Member.
“In a time marked by industry challenges, a fresh perspective and renewed inspiration can help us see new possibilities—and Moore’s story promises to do just that.”
As Isle guides the conversation, attendees can expect a blend of insight, humor, and heart—much like Moore’s music itself. Topics will range from organic viticulture and sustainability to the artistry of small-scale production and her own learning curve in winemaking.
(even rockstars have trouble pronouncing “fermentation kinetics” the first time.)
Two Wolves Wine: Where Bold Spirit Meets the Vine
Every bottle of Two Wolves Wine captures Moore’s creative fingerprint—wild yet disciplined, bold yet balanced. From Syrah and Cabernet Sauvignon to elegant Grenache blends, her wines have earned critical praise for their texture, structure, and soul.
Her philosophy? To make wines that taste alive.
That authenticity extends to her business ethos as well. Two Wolves operates as a small, sustainable estate, focusing on regenerative farming and minimal intervention. It’s a model that feels as much about stewardship as it is about success—a message likely to resonate with the 10,000+ growers, vintners, and trade professionals attending the Unified Symposium.
About the Unified Wine & Grape Symposium
Now in its 31st year, the Unified Wine & Grape Symposium is the largest event of its kind in the Americas, held at the SAFE Credit Union Convention Center in Sacramento from January 28–30, 2025.
With more than 650 exhibitors and 875 booths, it serves as a vital hub for wine and grape professionals seeking insights into production, technology, and market trends. It’s also where innovation meets inspiration—something Alecia Moore embodies perfectly.
Registration for the Symposium and Keynote Luncheon is available at UnifiedSymposium.org/register.
The luncheon requires separate registration and is open to CAWG members, ASEV members, and exhibitors.
Early booking is encouraged—seating is limited, and this year’s keynote promises to be a sell-out event.
Mini FAQ — Alecia Moore Unified Wine & Grape Symposium
Q: When and where is Alecia Moore speaking?
A: Alecia Moore will keynote the 2025 Unified Wine & Grape Symposium on Tuesday, January 28, 2025, at the SAFE Credit Union Convention Center in Sacramento.
Q: What is Two Wolves Wine?
A: It’s Moore’s Santa Barbara County winery, focused on organically grown grapes and small-batch, hand-crafted wines that reflect her personal connection to the land.
Q: How can I attend the keynote?
A: Register at UnifiedSymposium.org. The luncheon is priced separately and includes a plated meal and wine.
Conclusion: A Fresh Voice for a Changing Industry
Alecia Moore’s keynote at the 2025 Unified Wine & Grape Symposium isn’t just another celebrity moment—it’s a bridge between creativity and cultivation, passion and purpose. Her story reminds us that winemaking, like music, is a craft rooted in emotion, patience, and the pursuit of truth.
For an industry navigating change, her voice arrives like a breath of fresh vineyard air—honest, inspiring, and unmistakably real.
Winemaker and Two Wolves founder Alecia Moore (P!NK) will keynote the 2025 Unified Wine & Grape Symposium, sharing her passion for craft and sustainability.
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