Malibu Pink launches with guava, coconut, and pineapple flavor; plus a LoveShackFancy collab with Influencer Sabrina Brier and a summer festival tour.
Guava, coconut, and pineapple in a pink bottle, with a LoveShackFancy collab to match
Getting ready with friends has always been its own kind of event — the playlist, the outfits, the first drink of the night before you’ve even left the apartment. Malibu is leaning into that ritual hard this spring with the launch of Malibu Pink, a new rum-based spirit built around guava, coconut, and pineapple, and a campaign designed to live exactly where those moments happen: on your phone, in your group chat, and in front of the mirror.
The product itself is straightforward and unapologetic about it. Malibu Pink is tropical, fruit-forward, and pink — aesthetically and in flavor.
It’s designed to be mixed simply: Malibu Pink and lemonade, Malibu Pink and soda, or straight as a shot.
For something with a little more ceremony, a Malibu Pink Colada or a Pink Spritz fits the occasion.
The guava note is the one that distinguishes it from the classic Malibu coconut profile — brighter and more tropical, with the pineapple adding a sweet acidity that keeps it from going flat in the glass. Over ice with lemonade, the combination reads like a summer afternoon that started early. As a shot, it’s sweet and clean, the kind of thing that actually works as a first round before heading out.
The Campaign and the Collab
Malibu has tapped comedian and influencer Sabrina Brier as the face of the “Get Ready With Malibu Pink” campaign, built around #GRWM content — the getting-ready-with-me format that has become one of the most durable genres on social media. Brier’s presence makes sense for the brief: she’s built an audience around exactly the kind of friend-group energy the campaign is going after.
Running alongside the campaign is a collaboration with LoveShackFancy, the label known for its unapologetically feminine, color-saturated aesthetic. The two brands share enough visual DNA — both operating firmly in the pink end of the spectrum — that the partnership feels natural rather than forced. Together they’re producing live experiences and social moments through spring and summer, framing the pre-party ritual as something worth documenting in its own right.
“Getting ready has always been about so much more than what you wear,”
Rebecca Cohen
Founder of LoveShackFancy
“It’s the energy, the excitement, the memories you create with your friends before you step out the door.”
Two pink brands walk into a collab. Nobody is surprised, and somehow it still works.
Where to Find It This Summer
Malibu Pink makes its official campaign debut at Stagecoach, California’s country music festival in Indio, CA, with an activation located across from the Mustang Stage. Expect a neon disco-inspired setup, Malibu Pink Piña Coladas, and a pre-festival shot to get things started. Malibu and Dole Ready-to-Drink Cocktails will also be on the festival circuit through summer — Rolling Loud in Orlando, Governors Ball in New York, and Day Trip Festival in Long Beach.
“The best part of going out is getting ready,”
Sabrina Brier
“and those are the moments you remember with your besties.”
Malibu Pink is available now at retailers nationwide. For cocktail recipes and more, visit MalibuDrinks.com or follow @MalibuDrinksUS and tag your moments with #GetReadyWithPink.
FAQ: Malibu Pink
What does Malibu Pink taste like? Malibu Pink is a rum-based spirit with notes of guava, coconut, and pineapple. It’s sweeter and more tropical than the classic Malibu coconut expression, with guava as the dominant fruit note. It’s designed for simple serves — mixed with lemonade or soda, used in a Piña Colada or Spritz variation, or taken as a shot.
What is the LoveShackFancy collaboration with Malibu Pink? Malibu and LoveShackFancy are partnering through spring and summer 2026 on a series of live experiences and social moments built around the getting-ready ritual. Both brands share a pink-forward aesthetic and a focus on friendship and self-expression. The collaboration runs alongside the broader “Get Ready With Malibu Pink” campaign.
Where can I find Malibu Pink at festivals this summer? Malibu Pink will be featured at Stagecoach in Indio, CA, Rolling Loud in Orlando, FL, Governors Ball in New York, and Day Trip Festival in Long Beach, CA. Malibu and Dole Ready-to-Drink Cocktails will also be available across the festival circuit.
