Dos Equis at Heidi Klum’s Halloween party brings The Most Interesting Man in the World and a Naked or Dressed bar. See the details and how to follow along.
Guests at Heidi Klum’s Halloween party will meet a satellite bar built around one choice: Naked or Dressed.
That is the name of the custom bar Dos Equis is bringing, according to the brand’s release. Guests can take their beer as it comes or dress it with a salt rim, a squeeze of lime, or other signature toppings.
Dos Equis at Heidi Klum’s Halloween party comes as the official beer partner. The Most Interesting Man in the World is on the guest list too, and he is played again by Jonathan Goldsmith!
How the Naked or Dressed bar works
There’s a simple choice at the center of the bar. Dressed means… a salt rim, a squeeze of lime, or other signature toppings. Naked means the beer as is.
Dos Equis says the bar will bring that choice to life for Klum’s guests.
Drinks Intel reports that a video ad featuring Klum encourages people to dress up their Dos Equis ahead of the party. The idea also travels beyond the bar. The release invites fans to dress their own beer the same way at Halloween gatherings.
The Most Interesting Man in the World returns for Halloween
The character is back in 2026 after nearly a decade off screen, and the original campaign ran from 2006 to 2016. French actor Augustin Legrand took over the role in 2016. The new hero spot aired during the college football title game and shows him finding a lone Dos Equis at the back of the fridge.
Drinks Intel reports that Goldsmith will attend Klum’s party dressed as the character. Matthew Saltzstein, VP Brand Marketing, Mexican Imports at HEINEKEN USA, said Halloween is one of the few nights “when people are encouraged to step outside of the ordinary”. Klum said having the character at her party means “things just got a whole lot more interesting”.
Costume ideas from the release
Dos Equis is inviting fans to dress as the character, too.
Suit, a beard, and a few of his lines ready for conversation. One of them reads, “A psychic was once blinded by his bright future.” Fans have been channeling the look at house parties and costume contests for years.
What to know before the party
Last year’s party was held on October 31 at the Hard Rock Hotel New York, according to Getty Images. The release points fans to @DosEquis on Instagram for an inside look at the character’s Halloween debut.
FAQ
Can fans dress their Dos Equis at home?
Yes, a salt rim, a squeeze of lime, or other signature toppings, and says fans can also keep the beer Naked, as is. It’s a way to take part at Halloween gatherings.
Who plays The Most Interesting Man in the World at the party?
Jonathan Goldsmith as the actor behind the character. He played the role from 2006 to 2016, and French actor Augustin Legrand took over in 2016 before Goldsmith returned in January 2026. Goldsmith will attend Klum’s party dressed as the character.
When and where is Heidi Klum’s Halloween party this year?
Last year’s party was held on October 31 at the Hard Rock Hotel New York. Treat the 2026 date and venue as unconfirmed until Klum or Dos Equis announces them.
How can fans follow along with Dos Equis at the party?
Point fans to @DosEquis on Instagram for an inside look at the character’s Halloween debut.
