Could the desert’s most elegant secret be America’s best wine shop? Perry’s Fine Wines & Liquors Palm Springs is turning heads and palates with its nomination for USA Today’s 10Best Readers’ Choice Award 2025 for Best Wine Shop in the USA. This prestigious nod isn’t just about shelf selection—it’s a tribute to legacy, curated luxury, and a one-of-a-kind experience that’s elevating the wine culture in Southern California. As Palm Springs rises as a national wine destination, Perry’s has become a must-visit gem for oenophiles across Los Angeles, Manhattan, Aspen, and beyond. With voting open until Monday, July 21st, 2025, this nomination could crown the desert’s finest as America’s wine retail royalty.
If you’ve ever wondered where to find the best wine shop in the USA with legacy, charm, and high-end taste, Perry’s Fine Wines & Liquors Palm Springs is a contender you need to know.
From Provincetown to Palm Springs: A 90-Year Legacy of Wine Excellence
What sets Perry’s Fine Wines & Liquors Palm Springs apart in the crowded world of boutique wine shops? For starters, it’s not just a retail experience—it’s a legacy.
Founded in 1934 in Provincetown, Massachusetts, by Bert Perry, the Perry’s name has long been synonymous with quality, community, and a warm, knowledgeable approach to wine. Now, with its Palm Springs outpost opened in 2024 by Charlie Greener and Billy Marshall, Perry’s brings East Coast heritage to the heart of California’s desert.
“At Perry’s, we don’t just sell wine, we add joy to life’s moments,” said Co-Owner Charlie Greener. “Whether it’s finding the perfect bottle for a dinner party or discovering a new region you’ve never tried, we see ourselves as purveyors of joy.”
That joy has found a new audience under the palms, with a beautifully curated store that draws locals and global travelers alike.
The Best Wine Shop in the USA? A Desert Oasis of Taste
Being nominated for Best Wine Shop in the USA by USA Today’s 10Best isn’t just a feather in the cap—it’s a national recognition of Perry’s unique ability to make wine approachable, luxurious, and personal all at once.
The annual 10Best Readers’ Choice Awards are fiercely competitive, spotlighting small but mighty businesses that deliver intimate, elevated experiences. Nominees are handpicked by industry experts, ensuring that Perry’s is standing shoulder to shoulder with the country’s finest.
“Being recognized on a national level for what we love to do is an incredible honor,” added Greener.
And they’re not alone in putting Palm Springs on the map. Their neighbor and fellow nominee, Canopy Wine Lounge, is up for Best Wine Bar—proving the city’s culinary and wine scene is heating up in more ways than one.
Palm Springs’ Culinary Scene Gets Sophisticated
While Palm Springs has long been known for retro glamour and mid-century architecture, it’s now evolving into a serious wine and food destination. That evolution is exactly what Perry’s is helping to shape.
“This nomination isn’t just about us,” said Billy Marshall. “It’s a celebration of the vibrant, evolving wine culture in Palm Springs.”
From curated wine tastings to exclusive releases and expert staff who treat you like a regular even on your first visit, Perry’s is creating an experience more akin to a private tasting room in Napa or Burgundy than your average wine shop.
Vote Now, Sip Forever: How You Can Support Perry’s
Perry’s Fine Wines & Liquors Palm Springs is currently open for voting in the 2025 USA Today 10Best competition. Anyone can vote once per day through Monday, July 21st at Noon ET by visiting the official 10Best voting page.
The winner will be announced on Wednesday, July 30th, 2025, and with every vote, you help shine a national spotlight on this boutique gem in the desert.
Plan Your Visit: Wine, Charm, and Desert Sun
For those planning a Palm Springs getaway, a stop at Perry’s isn’t optional—it’s essential. The shop is open Thursday through Monday, from 9:00 AM to 1:00 PM and again from 4:30 PM to 7:30 PM to beat the desert heat.
For more details, visit www.PerrysPSP.com or call 760.673.7557. Whether you’re coming from Manhattan, Aspen, Berlin, or just down the street in Rancho Mirage, this is your wine destination in the desert.
With its historic roots, elevated customer service, and desert-chic charm, Perry’s Fine Wines & Liquors Palm Springs is redefining what it means to be the best wine shop in the USA. If you believe in small business excellence, curated experiences, and the joy of discovering the perfect bottle, cast your vote and help Perry’s take its rightful place at the top. Vote daily until July 21st—and don’t forget to raise a glass when they win.
