Best Tasting Room! Best Wine Club! Oregon’s Willamette Valley Vineyards named by USA TODAY 10Best editors
An acclaimed panel of wine and travel writers and USA TODAY 10Best editors have awarded Oregon’s Willamette Valley Vineyards with two bests; Best Tasting Room and Best Wine Club in the country, taking the #1 and #2 spots, respectively.
The winery was established in 1983, and considering the field of more than 11,600 wineries in the United States, its recognition and accomplishments are no small feat.
A first-time win for Willamette, the award also demonstrates the fervent support of the winery’s robust superfans. With almost 5 million daily visits to the USA TODAY site, the 10Best Readers’ Choice Awards are coveted by winemakers across the country as a testimony to the wine tastings, food pairings and overall wine experiences.
According to USA TODAY, these nominations were carefully curated by a panel of subject matter experts for the Best Wine Tasting Room and Best Wine Club. 10Best editors narrow the field to select the final set of nominees for the Readers’ Choice Awards, and readers were allowed one vote per category, per day. In 2023, only one Oregon winery was on the top 10 list, with Washington and California wineries dominating.
Willamette has 10,000 wine club members, and 26,000 shareholder members, the only Oregon winery that’s traded publicly.
“There’s no one like us anywhere in the world,” said Founder and CEO Jim Bernau. “It’s Willamette’s devoted members, customers and visitors who are fanatical about our tasting rooms and wine club, and they put us on the podium. Similar to the way we were funded with crowdsourcing, this accolade somewhat unexpectedly put us at the top, and no one knew where we landed in the polls until they tallied the votes,” he said.
“I’m happy to provide a top-shelf experience to guests and wine enthusiasts who want to share their joy with others and I’m proud to see an Oregon winery rise to the top.”
The Willamette Valley Estate Tasting Room in the Salem Hills is Willamette’s flagship, offering wine tastings, food pairings from Executive Winery Chef DJ MacIntyre, and memorable wine experiences overall. They have 10 total tasting rooms and replicate their upscale wine and food experience at winery restaurant locations in Lake Oswego, Vancouver, WA, Happy Valley and Bend. Guests can opt for an immersive stay among the forest and vines camping and glamping at Into the Woods in an RV or Airstream, or stay in well-appointed guest suites near the tasting room.
“Our pride in hospitality shows,” said Bernau. “It doesn’t surprise me that we have superfans willing to vote for us many times over the course of a month,” he said. “They’ll often tell us about their experience in person or on an online review site. But I am constantly surprised at hearing from fans in Europe or South America or Australia who travel all over the world for wine and tell us ours is the best wine experience they’ve ever had–wine, food, tours, view, everything. We’ve come a long way in 40 years and we’re proud to help shine a spotlight on Oregon wine through USA TODAY!”
“When we heard we were nominated, our marketing department quickly and efficiently got the word out to tens of thousands of our members via email and social media to vote for Willamette,” said Chief Operating Officer Libby Spencer. Coincidentally, the nomination window was open during Willamette’s Owners Weekend, and recycled paper postcards were printed with QR codes so people could vote quickly and sustainably. “Many owners commented to me that they appreciated how fast and easy the process was,” said Spencer, “and so they went back time and again to vote.”
Echoed Bernau, “Our community-funded model differentiates us from other wineries. These wine enthusiasts are super fans who provide support. It just so happened that they were at the winery during the voting period for their annual owner celebration. They helped each other remember to vote every day throughout the campaign.”
Willamette has an intricate but obviously effective way of tiering support for their wine enthusiasts.
At the top level, for Owners who have 300 or more shares of stock, perks like printed business cards for Owners, or discounted tastings and food at any of the 10 locations.
Willamette’s Wine Club has five different levels by subscription. Finally, anyone can book a tasting at the Willamette Valley tasting rooms by simply booking a reservation here.
As one of the five largest wine producers in the state of Oregon, Willamette sources all of its grapes from 500 acres in Oregon’s Willamette Valley, from Forest Grove to the South Salem Hills. They own and manage 1,018 acres of vineyard land consisting of thirteen estate vineyards with two more in the making, 234,000 cases produced in 2023, a new biodynamic vineyard and sparkling winery Domaine Willamette in the Dundee Hills and 346 employees.
About Willamette Valley Vineyards
Founded in 1983 by CEO Jim Bernau with the dream of creating world-class Pinot Noir while serving as stewards of the land, Willamette Valley Vineyards has grown from a bold idea into one of the region’s leading wineries, earning the title “One of America’s Great Pinot Noir Producers” from Wine Enthusiast Magazine. In addition, all the vineyards have been certified sustainable through LIVE (Low Input Viticulture and Enology) and Salmon-Safe programs. With 1,000 acres under vine, Willamette farms its Estate winery in the Salem Hills, sparkling winery Domaine Willamette in the Dundee Hills, pioneering Tualatin Estate Vineyard near Forest Grove and Elton Vineyard in the Eola-Amity Hills. The winery has expanded in recent years to include 10 tasting rooms in Oregon, Washington and California – growth made possible by the stock ownership of many wine enthusiasts.
