Saturday, April 13, 2024
HomeFood & DrinkHouse of Suntory Whisky offers extremely rare opportunity to Global Travelers

House of Suntory Whisky offers extremely rare opportunity to Global Travelers

The House of Suntory Whisky is offering an extremely limited opportunity for Global Travelers to taste and own Yamazaki 55 Years Old.

The House of Suntory introduces an extremely limited quantity of the highly limited-edition Yamazaki 55 whisky to Global Travel Retail, available at a recommended retail price of $60,000 USD.

Bottled in 2020, Yamazaki 55 is the House of Suntory’s oldest release in its history and pays tribute to the founding family of Japanese whisky, while celebrating the Japanese “Showa” era of the 1960s.



Yamazaki 55 will be available to select Global Travel Retail with bottles found in LondonParisHainanHong KongTaipeiAmsterdamSeoulDelhiIstanbulDubai and Singapore.

Yamazaki 55
Yamazaki 55 is now available to Global Travel Retail

Beam Suntory will donate $5,000 USD for every bottle released in this year’s 100-bottle collection, totalling $500,000 USD, to The White Oak Initiative, a group committed to the long-term sustainability of America’s white oak forests.

Related:  Las Vegas has a new luxury steakhouse.  Find the decadent details

Yamazaki 55 is a blend of precious single malts, featuring components distilled in 1960 under the supervision of Suntory’s founder Shinjiro Torii and then aged in Mizunara casks; and in 1964 under the direction of Suntory’s Second Master Blender Keizo Saji and then aged in White Oak casks.

Suntory’s Fifth-Generation Chief Blender Shinji Fukuyo worked closely with Third-Generation Master Blender Shingo Torii to deploy their signature art of blending to properly reveal the exceptional depth, complexity and wisdom that is Yamazaki 55.

The resulting liquid features a deep amber colour; robust aroma redolent of sandal wood and well-ripened fruit; sweet, slightly bitter and woody palate; and slightly bitter yet sweet and rich finish.

Manuel González, Marketing Director GTR for Beam Suntory, said:

“We are extremely proud to have the opportunity to offer travellers

something as unique and exclusive as Yamazaki 55

the oldest-aged expression from the House of Suntory.

This highly limited-edition product will be showcased in some of our best House of Suntory locations, and it will be amplified by an integrated activation campaign. We are committed to growing Global Travel Retail by reinforcing our innovative offering and bringing the best premium shopper experience to life for our customers.”

Related:  Wanna get global?  Royal Caribbean wants to help

‘Yamazaki’ is engraved in calligraphy on each crystal bottle, while the age marking is accentuated with gold dust and protected with lacquer. The bottle’s opening is wrapped in handmade Echizen washi paper and bound by with a Kyo-kumihimo plaited cord, a traditional craft from Kyoto. Each bottle is enclosed in a bespoke box made Japanese Mizunara wood and coated with Suruga lacquer.

Joe Wehinger
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to:
- Advertisment -spot_img

Related stories

More Stories