Christina Haack’s Clé Cachée Champagne Redefines Luxury for Modern Tastes
When a familiar face from TV turns her passion into a bottle, people take notice. Christina Haack, the HGTV star turned designer and entrepreneur, has officially stepped into the world of fine wine with the launch of her own champagne label, Clé Cachée.
Christina Haack launches of her own champagne label, Clé Cachée
Crafted in France’s legendary Grand Cru vineyards, this Blanc de Blancs is more than just another celebrity-backed brand. It is positioned as a rare, meticulously crafted champagne designed for an audience that values authenticity and sophistication.
For collectors in places like Los Angeles, Manhattan, Aspen, and Hong Kong, Clé Cachée represents both exclusivity and modern elegance.
The Story Behind Clé Cachée
Christina Haack is not simply lending her name to a bottle. She insists this project reflects her personal taste and involvement.
“As a true champagne lover, I wanted to create something deeply personal – something I would be proud to share at my own table,”
Christina Haack
“From the very beginning, I was involved in every step: from grape selection to dosage levels. Clé Cachée is not just a label with my name on it, it’s a champagne I truly love, and I can’t wait to share it with the world.”
The champagne’s name, Clé Cachée, translates to “hidden key” in French, symbolizing moments of discovery and authentic celebration. This theme resonates with Haack’s own journey—unlocking a new chapter of her career while staying true to her identity.
Crafted in France, Tailored for Modern Palates
Clé Cachée is produced in the Côte des Blancs region, home to some of the most respected Chardonnay vineyards in Champagne. Made from vines over sixty years old, this Blanc de Blancs is known for purity and finesse.
The choice to keep the sugar dosage under 5 g/L reflects today’s growing preference for crisp, dry styles of champagne. This approach highlights the natural character of the grapes while offering elegance without excessive sweetness. Collectors and sommeliers alike recognize low-dosage champagnes as both refined and forward-looking.
For anyone seeking a champagne that combines tradition with modern taste, Clé Cachée fits the bill.
Exclusivity as Part of the Experience
Luxury is often defined not just by craftsmanship, but by access. Clé Cachée will be offered through an allocation model, meaning availability will be intentionally limited. Restaurants, collectors, and private buyers who secure bottles from the September 29, 2025 release will be among the first to experience this champagne.
By keeping supply tight, Haack is creating a sense of rarity that mirrors how fine art or exclusive watches enter the market. For champagne lovers in cities like Miami Beach, Berlin, and San Francisco, this ensures the brand’s prestige aligns with the world’s most elite dining rooms and celebrations.
Celebrity Brand with Substance
Celebrity-backed wines and spirits are not new, but Clé Cachée positions itself differently. Rather than mass production, this champagne emphasizes craftsmanship and detail.
The story is not just about star power, but about the meeting point of craftsmanship, scarcity, and personal storytelling. Much like Jay-Z’s Armand de Brignac or Brad Pitt’s Miraval, Haack’s Clé Cachée aims to earn respect not only as a celebrity label but as a serious player in the world of fine champagne.
Explore more about Blanc de Blancs champagne here to understand why connoisseurs prize this style.
Everyday Luxury, Elevated Moments
Haack has said Clé Cachée is not only for milestone occasions, but also for everyday celebrations worth remembering. That approach resonates with modern buyers who see luxury not as something distant, but as something woven into lifestyle.
Fine dining destinations and private tastings in places like Aspen, Washington DC, and Las Vegas are expected to showcase the champagne soon. This blend of high-end exclusivity with an invitation to enjoy life’s smaller moments creates a fresh angle in the crowded champagne market.
A Hidden Key to Modern Luxury
Clé Cachée is more than a celebrity venture. It is a carefully built brand that combines Christina Haack’s personal vision with the time-honored traditions of French champagne. For collectors, gourmands, and those who want to sip on something rare and meaningful, Clé Cachée is positioned as the next coveted addition to the luxury champagne world.
To learn more or secure a place in the first allocation, visit clecachee.com.
