Captain Morgan and T-Pain transform Bourbon Street into “Rum Street” for Super Bowl LIX — cocktails, concerts, and NOLA’s ultimate party.
New Orleans is about to look — and feel — a little different this Super Bowl weekend. Forget Bourbon Street — it’s officially becoming Rum Street, thanks to Captain Morgan and T-Pain, who are teaming up to throw one of the most legendary parties of Super Bowl LIX.
Captain Morgan and T-Pain transform Bourbon Street into “Rum Street”
The Official Spiced Rum Sponsor of the NFL is transforming the French Quarter into the ultimate fan adventure, bringing music, cocktails, and New Orleans’ iconic spirit together in one unforgettable celebration.
T-Pain Headlines Rum Street
He might be known for “Buy U a Drank”, but T-Pain is ready to buy the whole street a round.
The Grammy-winning rapper, producer, and all-around entertainer takes the stage Saturday, February 8, as part of Captain Morgan’s Rum Street HQ celebration — the week’s hottest Super Bowl event. Expect live hits, surprise appearances, and the kind of energy only New Orleans can deliver.
“Captain Morgan is taking Bourbon Street to another level, and as far as legends go, it takes one to know one,”
T-Pain
“Get ready, New Orleans — Rum Street is going to bring the party like no other.”
From Bourbon to Rum: The Spirit of NOLA
There’s poetic justice in the transformation — because while Bourbon Street carries the name, rum has always been its true spirit. From frozen daiquiris to Hurricanes, New Orleans’ signature cocktails share one common ingredient: the sweet, smooth richness of rum.
Now, Captain Morgan is reclaiming the moment — turning Bourbon Street into Rum Street to honor the city’s love of bold flavor, good music, and bigger-than-life celebration.
“People come to Bourbon Street for memorable experiences with their crew, and that’s exactly what we’ll give them when they step onto Rum Street,” said Anne Nosko, Vice President of Captain Morgan. “We’re celebrating the biggest weekend in sports with our biggest adventure yet.”
Rum Street Highlights
1. Spirit of NOLA
Captain Morgan is spreading the love (and the rum) with $10 digital credits for fans 21+ to use at local bars and restaurants that keep the New Orleans spirit alive. (No purchase required — just good vibes encouraged.)
2. Rum Street HQ – Saturday, February 8
The heart of the celebration. T-Pain headlines the evening at the ultimate Rum Street party, where cocktails, live entertainment, and surprises line every corner.
3. Adventures & Prizes
Fans can unlock prizes, exclusive merch, and “Rum Street” adventures by joining the celebration online or in person at FollowTheCaptain.com.
KidSuper x Captain Morgan Merch Drop
For those celebrating from home, Captain Morgan and KidSuper are dropping another limited-edition collab — this time a New Orleans-inspired crewneck, available February 7 at KidSuper.com.
It’s the perfect gameday look whether you’re at a rooftop party in L.A. or watching from your own home bar.
Captain Morgan Keeps the Celebration Rolling
The Rum Street takeover is just one part of Captain Morgan’s Super Bowl lineup:
-
NFL Honors: Celebrating the Ultimate NFL Fan of the Year
-
Captain’s Yard at Caesars Superdome: The ultimate gameday fan zone
-
Bullseye Tailgate Party: Where the Captain Morgan ship makes port, serving up cocktails for fans 21+
No matter where you celebrate, Captain Morgan is delivering the flavor of New Orleans — both in person and online. Follow along at @CaptainMorganUSA for updates and exclusive behind-the-scenes moments all weekend long.
Mini FAQ
Q: What is “Rum Street”?
A: A Captain Morgan takeover of Bourbon Street during Super Bowl LIX weekend — featuring live music, cocktails, and adventures.
Q: When is T-Pain performing?
A: Saturday, February 8, 2025, at the Rum Street HQ celebration in New Orleans.
Q: How can fans at home join the fun?
A: Follow FollowTheCaptain.com and @CaptainMorganUSA for virtual experiences, merch drops, and contests.
Q: What’s the age requirement?
A: Must be 21+ to participate or attend Rum Street events.
Q: Who’s behind the activation?
A: Captain Morgan, the Official Spiced Rum Sponsor of the NFL, and part of Diageo Americas, Inc.
Captain Morgan and T-Pain transform Bourbon Street into “Rum Street” for Super Bowl LIX — cocktails, concerts, and NOLA’s ultimate party.
