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‘Bev’ Becomes the Official Canned Wine of Los Angeles’ Rose Bowl Stadium

Los Angeles-based canned wine brand Bev has become the

Official Canned Wine partner of the Rose Bowl Stadium

announcing the start of a three-year long partnership with America’s Stadium.

Bev’s zero sugar canned wines will be served at all Rose Bowl Stadium events, including concerts, sporting events, and the monthly Rose Bowl Flea Market – as well as the neighboring Brookside Golf Club.


Rose Bowl Stadium visitors can find Bev at various kiosks throughout the stadium for these events.


“Bev was born right here in Southern California and it’s always been a dream to one day be a part of this historic landmark,”

said Alix Peabody, Founder and CEO of Bev.

“We’re so thrilled to partner with the Rose Bowl Stadium and join in on the incredible shows & events that delight so many from all over the country. With events starting to come back, people are really getting excited to attend concerts and games once again — and we plan to be right there with them!”

As a proud sponsor, the Los Angeles born and bred canned wine brand will be bringing its zero sugar, 100 calorie, and 11.9% ABV wines to California’s beloved Rose Bowl Stadium.

Available in five varietals:

rosé, sauv blanc, pinot gris, pinot noir – and the fan fave sparkling wine, Glitz.

“We strive to offer our guests at America’s Stadium the finest beverage options in the market, which is why Bev is such a great fit becoming the Official Canned Wine of the Rose Bowl Stadium,” said Jens Weiden, Chief Revenue Officer of the Rose Bowl Operating Company. “It is such a natural fit and we look forward to this new and exciting partnership as we look to welcome fans back to our venue soon.”

The partnership between the Rose Bowl Stadium and Bev has already proven to be a fan favorite with Bev selling out on its first day available for purchase during the monthly Rose Bowl Flea Market. The first sporting event featuring Bev at the Rose Bowl Stadium will be UCLA vs Hawaii Football on Saturday, August 28th, 2021.

To celebrate this momentous and exciting partnership between the two iconic brands – Bev is offering 15% off their fan-favorite hero blend, Rosé, for a limited time only at

Joe Wehinger
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to:
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