Success seems to elude many people, like grabbing for a doorknob that’s just out of reach. You come away empty-handed.
I sat down with the media entrepreneur known as the “Digital Joe”, Joe Wehinger.
We talked about how he transformed from filmmaker to Executive Producer to being a trusted internet marketing consultant, who has worked on thousands of campaigns with companies like Aerosmith’s Joey Kramer, Thunderbird Spirit Water, legendary tour manager Robert Pineda, LA Wine Fest, Las Vegas Global Wine Awards, running a business for over ten years.
Early in his professional life, Joe Wehinger loved becoming a storyteller and worked in entertainment throughout his 20s. He worked with Hollywood royalty like James Brolin and Blade Runner’s Joanna Cassidy.
Sure, he worked hard – at times, harder than many. As a young filmmaker, he hated relying on others for his next project and paycheck.
“It would take about 12 months to write a project. Then another 12-16 months to raise the millions of dollars needed to produce the project. So it’s 2-3 years all in for each project from start to finish, if you’re very very lucky.
And I am very lucky.
Half of that time you’re probably broke, and the other half you’ve living comfortably. Whereas within 90 days of opening my marketing company, we were making six figures and in over a decade, that’s only grown bigger and better.”
One thing, however, that makes Joe Wehinger stand head and shoulders above the rest of the crowd is that he took the time to notice when someone else was being successful – and he learned from them.
To say that Joe Wehinger has figured out the secret to success is an understatement. He’s living proof that the great Zig Ziglar was right. According to Ziglar, “You can have everything in life you want, if you will just help enough other people get what they want.”
According to Wehinger:
“The ‘Get Rich Quick Thing’ never felt real to me.
I didn’t get rich quick and I don’t know anyone who has.
It’s like that five or ten year overnight success story we all know is more likely true.”
He continues: “There’s a lot of confusion among business people that it’s about the ‘thing’ they’re selling or it’s about the marketing they’re doing to sell that ‘thing.’ No. Nah. It’s never about the thing you’re selling (even though the thing needs to be valuable). The most important thing is the market, the people that the thing is going to be sold to.”
Further, he goes on to say, “There must be an existing market of people who are intensely interested in getting the result that the thing promises and that the thing must deliver. Without the focus on that first, all is lost.”
He believes that all marketing should be about that customer. It should be about providing the solution to a problem or need they have. In other words, it should be about helping those people.
One of the downfalls many business people have is that they have a great idea they’re passionate about. The problem becomes when they fail to determine if others feel the same way about their idea. If there is no demand for your product or service, you’re going to have a very difficult uphill battle which is likely going to end in defeat.
The guiding vision that has made Wehinger successful in the past few years is his deep-positioned belief that the amount of income you’re going to generate in any market is directly related to the amount of goodwill that you have built up in that marketplace.
Wehinger says that you create goodwill by providing value to others from the very beginning of your relationship with them. In other words, provide results in advance of the sale.
He has found that when you provide value to others without the expectation of anything in return – when you provide results first – eventually, others will be happy to provide value back to you in terms of income. You find a market, create an appetite for what you offer and they will buy it.
He shares, “Metaphorically, if you have someone who’s hungry and you give them a little bit of food, you’ve only whetted their appetite and they’re going to be hungrier. So the methodology I like to use is pull, instead of push. You make your marketing itself valuable to the end user and when you do that, they come to you. You don’t have to chase them. You don’t have to use the hype. You don’t have to bash them over the head or any of that. Just demonstrate you can help them by actually helping them. It’s a novel concept.”
Wehinger engaging with others. From the stage, with video, podcast and with blogs.
As a result, he builds a loyal fanbase of clients, sub-contractors and aspiring business owners.
Help others and become successful? Yes, it truly is simpler than expected.
Visit Joe Wehinger’s United Digital & Associates company website here.
Book a conversation to dramatically improve your business at any time of year here.
