Las Vegas’ mysterious ‘experience box’ AREA15 opens Thursday Sept 17

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Laurent Zelasquez

Just minutes from the glitz and glamour of The Las Vegas Strip you will discover a mysterious black box called

AREA15

Thursday at 6 p.m. the bunker-looking entertainment complex opens to the public for the first time.

A very unique collaborative venture between real estate development firm Fisher Brothers and creative agency Beneville Studios,

AREA15 is described as an experience mall

You enter for free, but you’ll have to pay for any experiences you want to have.

Proto Images

Inside features include a 23-foot Japanese maple tree and a canopy of 5,000 twinkling LED lights, virtual reality simulation that mimics what it’s like to be a bird.

So far there are art installations, retail, bars, eateries and more.

“We call it an ‘experience box’ ” Winston Fisher, CEO of AREA15, told the USA TODAY Network.

What’s inside AREA 15?

Here’s a sneak peak inside:

Art Island: A gallery for the exhibition of large-format, festival-inspired artwork.

Birdly Virtual Reality Experience: “Birdly” mimics what it’s like to be a bird. Guests feel the wind beneath their wings and get a bird’s eye view of what it’s like fly through the skies of New York, Singapore and prehistoric worlds. Cost: $13.25, adults. $10.25, 12 and under. $12, ages 65+.

Emack & Bolios: A Boston-based shop serving ice cream, yogurt, homemade fudge and chocolate, micro-brewed sodas and more.

Gallerie 360 inside The Portal: An immersive audio and visual experience featuring the work of digital artists. Cost: To be determined, but free opening on weekend.

Haley’s Comet: The first indoor, electric dual-track suspension ride in the United States. The glider-ride pits two guests against each other in a race at 8 mph. Cost: $18, adults. $12, ages 12 and under. $16, ages 65+.

Oddwood: At the heart of Oddwood is a nearly 23-foot-high Japanese maple tree and a 28-by-17-foot canopy of more than 5,000 twinkling LED lights.

Sanctuary by Ibuku Design Studio: This rest spot is made of bamboo from the islands of Bali and Java.

Shogyo Mujo by Bart Kresa Studio and Joshua Harker: An interactive, 12-foot tall skull covered in 3D projection mapping and synched to music.

The Beast Pop-up Food Experience: AREA15’s outdoor event space will be transformed into this outdoor dining experience.

The SPINE: Described as AREA15’s “backbone,” The Spine is a corridor art installations, retail, food and beverage offerings.

Valyrian Steel by Henry Chang Design: A kinetic art car that is “part Mad Max, part Mars Rover.”

Wild Muse Boutique: A retail bazaar inside The SPINE stocked with handcrafted, sustainable apparel, accessories, art, and eco-friendly health and wellness products from both local and international makers.

More experiences coming soon!

More installments are coming to AREA15 in the upcoming months, including:

  • Meow Wolf’s Omega Mart
  • Lost Spirits Distillery
  • Dueling Axes
  • Emporium Bar and Arcade
  • Wink World
  • The Beast Food Hall by Todd English
  • Rocket Fizz candy shop
  • Intel Innovation Hub

What else you need to know:

Anyone interested in checking out AREA15 on opening weekend must register available time slots. Register here.