DeBeers Diamonds Finally Reveals their 4Cs of Diamonds

De Beers was instrumental in characterizing the 4Cs of precious stones and has set the norms that others pursue for over 125 years. Today, their mission for flawlessness has traveled past these qualities and now go to new lengths to choose the world’s best precious stones for our adornments



De Beers True Brilliant


The De Beers True Brilliant is the best round splendid jewel, significantly better than all others. Just the most puzzling jewels that outperform their thorough benchmarks will gain this seal of endorsement. Their precious stone specialists utilize a unique method, created by De Beers Diamond Jewelers in 1998, to exclusively choose by eye those precious stones with consummately adjusted aspects and edges to guarantee greatest shimmer.




Fire, Life and Brilliance


De Beers True Brilliant jewels are those that radiance from each edge. This is seen by our eyes as Fire, Life and Brilliance; the three most basic components for all visual energy in a precious stone. ‘Fire’ is the rainbow of light you see when a precious stone is delightfully cut, ‘Life’ is the glitter and shimmer of a jewel and ‘Splendor’ focuses on the characteristic straightforwardness of a jewel, which prompts its brilliance.


The Iris


Seeing into the center of a precious stone to see each minute aspect superbly reflecting light isn’t simply something they save for themselves. Each De Beers Diamond Jewelers’ supporter has the chance to see the excellence of their round splendid precious stone for themselves with exclusive innovation – the De Beers Iris. Each store is outfitted with this novel demonstrator, enabling you to see through the eyes of a specialist.


The Twin Test


Experience reveals to us that two precious stones with the equivalent 4Cs, may not be similarly delightful. This is the reason every one of their precious stones is exclusively hand-picked by eye for its ideal feature edges and arrangement. This is the means by which they realize their jewels are exceptionally excellent. With the Iris you can see the distinction between a De Beers True Brilliant precious stone and one that neglects to satisfy our high guidelines for yourself.

Baselworld: DiamondGroup’s Anke Schmidt, Frank Heringer reveal De Beers Diamond Grading Report

De Beers began the search for nature’s most exquisite and magnificent prizes over 125 years ago.  De Beers identifies the industry’s first diamond grading system with the introduction of the ‘4Cs’. This classification process is still used today.

The first De Beers Jewellers store opens at 50 Old Bond Street, London. Their London flagship store remains in this location today though their network of stores has since grown to over 30 worldwide.

The DiamondGroup has presented an extraordinary jewelry collection with the De Beers Diamond Grading Report. Managing Directors Anke Schmidt and Frank Heringer explain what it is all about.



What do you associate with the name ‘De Beers’?

Frank Heringer: It is an excellent seal of quality. The De Beers Group enjoys a legendary global reputation. The majority of consumers worldwide know the name.

Anke Schmidt: That is why we are all the more honored to be able to market our jewelry worldwide with certified gems from the De Beers Group.

How does the cooperation work?

Frank Heringer: We designed an exclusive collection of diamond jewellery. Only gems certified with the De Beers Diamond Grading Report are used in these pieces, which we offer in two qualities: G-si 1 and F-vs 1. The developments that have occurred in recent years show that ‘confidence’, as the fifth ‘C’, is becoming increasingly important in our profession.

Anke Schmidt: There is more to the cooperation than just the certificate. Each piece of jewellery is laser-cut with the certificate number, which makes each item uniquely identifiable. This also applies to earrings: each earring in the pair is individually ‘labelled’.

What does the product range look like?

Anke Schmidt: The range covers the most common genres of diamond jewellery. The starting programme includes rings, ear studs and pendants with diamonds weighing from 0.10 to one carat. In addition to the classic brilliant-cut diamond, the emerald, oval and pear cuts are also available. And we also offer very beautiful three-stone rings.

Frank Heringer: The designs reflect today’s zeitgeist and ‘speak’ an unconventional design language. The presentation is spectacular too: in addition to a high-quality hardwood box, we also have a special display, elegant packages and many other advertising materials.

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