ButterLight Chardonnay arrives in cans with lower alcohol, fewer calories, and the creamy flavor Butter fans love.
Wine culture is shifting.
Quietly at first, then all at once.
In cities like New York, Los Angeles, London, and Sydney, the question is no longer how much you drink, but how well it fits your life.
Enter ButterLight Chardonnay, now released in sleek, single-serve cans just in time for better-for-you season. Butter Wines by JaM Cellars has taken the creamy, crowd-pleasing Chardonnay that made the brand famous and reimagined it for a lighter, more flexible moment.
Lower alcohol. Fewer calories. Same unmistakable Butter flavor.
This is not about sacrifice. It is about options. From rooftop picnics to last-minute dinner parties, ButterLight Chardonnay in cans meets modern drinkers where they are, glass optional, expectations intact.
ButterLight Chardonnay Meets the Moment
Butter Wines did not stumble into the low-alcohol space. This was a deliberate move. ButterLight Chardonnay debuted last year as the brand’s first step into the category, and the response was loud and clear. People wanted lighter wine that still tasted like real Chardonnay.
“When we introduced ButterLight last year,
it marked our first step into the low-alcohol category,
something we’ve been perfecting for years to offer a truly great option within our portfolio,”
John Anthony Truchard
Founder and CEO of John Anthony Wine & Spirits.
“Consumers are looking for more choices that fit every occasion, and ButterLight was designed with this shift in mind: real Chardonnay flavor, lower alcohol, and zero compromise on quality. Packaging it in a convenient can was the natural next move.”
That sense of relatability matters. Not every night calls for a full bottle. Sometimes you want one great glass and still make your morning workout. Sense of humor helps too. Wine in a can used to raise eyebrows. Now it raises expectations.
Why ButterLight Chardonnay in Cans Works
The new 250mL can holds about a glass and a half. Enough to feel indulgent, not excessive. At 8.5% ABV and just 85 calories, ButterLight Chardonnay delivers 40% less alcohol than traditional wine, without losing its creamy, smooth character.
Earlier this year, ButterLight Chardonnay earned the title of #1 Best-Tasting Light Wine. That matters in a category often criticized for thin flavors and forgettable finishes. This wine is light, but it is not shy. Expect bright fruit, soft texture, and that familiar Butter richness that feels comforting and fun-loving at the same time.
From park benches in Paris to beach days in Malibu, the can format opens doors. No corkscrew. No pressure. Just good wine, ready when you are.
Innovation Without Intimidation
Butter’s relationship with cans is not new. The brand launched ButterCans Chardonnay back in 2018 after extensive research to ensure the flavor translated perfectly to aluminum. Those same technical standards apply here.
“We worked to preserve what Butter drinkers love most, lush Chardonnay character and a smooth finish, while crafting something noticeably lighter,”
Jeff Kandarian
Executive Winemaker, John Anthony Wine & Spirits.
“ButterLight proves that ‘light’ can still mean full-flavored, and we’re thrilled to now offer it in a convenient can alongside original ButterCans.”
This is where flavor-forward thinking meets real-world practicality. It is also where Butter’s fun-loving personality shows. Wine does not need to feel precious to be good.
For context on why cans have become a serious format for quality wine, organizations like the Wine Institute have tracked how alternative packaging supports moderation and sustainability. You can explore industry insights directly at https://wineinstitute.org
ButterLight Chardonnay and the Bigger Picture
The low-alcohol wine category is forecasted to grow at a 7.8% compound annual growth rate from 2025 to 2032. Nearly 30% of Americans participate in Dry January each year, but lighter drinking now stretches far beyond one month.
Butter Wines is leaning into that future. Alongside ButterLight Chardonnay in bottles and cans, the brand is preparing to launch ButterZero™, a non-alcoholic line set to arrive in early 2026. Sparkling Rosé, Sauvignon Blanc, Chardonnay, and Pinot Noir will all be part of that release.
“Extensions like ButterLight Chardonnay and new ButterLight Cans aren’t just new products, they’re how Butter continues to grow into a portfolio with something for everyone,” said Sarah Montague, Chief Marketing Officer of John Anthony Wine & Spirits. “Today’s wine drinkers are wonderfully dynamic, and we’re focused on meeting them wherever they are with wines that fit every moment. Butter has always stood for great taste without intimidation, and ButterLight Cans deliver on that promise in fresh, exciting way.”
That philosophy explains the brand’s staying power. It is approachable without being basic. Premium without being preachy. Another relatability win.
Mini FAQ: ButterLight Chardonnay
Q: What makes ButterLight Chardonnay different from regular Chardonnay?
A: ButterLight Chardonnay offers the same creamy, smooth flavor with 40% less alcohol and just 85 calories per serving.
Q: How much wine is in a ButterLight Chardonnay can?
A: Each 250mL can holds about a glass and a half of wine.
Q: Where can I find ButterLight Chardonnay cans?
A: They are available in the wine aisle at grocery, convenience, and liquor stores, and online.
Chardonnay: Lighter, flexible, flavor-first
ButterLight Chardonnay in cans is not a trend play. It is a response to how people actually live now. Lighter, flexible, flavor-first. If you love Chardonnay but want something that fits weekday dinners, travel days, or spontaneous plans, this is an easy yes. Chill it, crack it, and enjoy the freedom of great wine without overthinking the pour.
