Pascale Rothman is on a mission to bring transparency and integrity to the supplement space.
Let’s face it: the wellness industry can feel overwhelming. With endless products on the market, trendy packaging, bold promises, and complicated ingredients, it’s hard to tell what’s truly beneficial and what’s just hype. Pascale Rothman knows this all too well. That’s why she created More.Longevity & Wellbeing, a brand rooted in clean ingredients, transparency, and formulas that actually deliver on their promises.
As the founder and CEO, Rothman has made it her mission to cut through the noise and build something better. Her approach is rooted in science, simplicity, and integrity, three principles that guide every product her company releases. Instead of following the latest fad, Rothman is focused on long-term health, sustainable wellness, and giving people the tools they need to feel good from the inside out.
We caught up with her to hear more about how More. got its start, what sets it apart, and why this growing movement toward ingredient transparency is just the beginning.
D.O. – So where did this journey begin for you? What pulled you into the wellness space?
P.R. – It actually started with my own search for balance. I was looking for ways to feel better, more energized, more centered. But the deeper I got into the wellness world, the more frustrated I became. There was so much misinformation, so many products with flashy labels but questionable ingredients. I wanted to build something that felt grounded in truth, something people could trust. That’s what led to More.Longevity & Wellbeing. I actually self-funded the entire project because I believed in it that deeply. I didn’t want outside investors influencing the integrity of the formulas or the values behind the brand. It was my way of creating what I wished existed when I started my own journey.
D.O. – Your products have a very specific identity. What makes them stand out in such a crowded space?
P.R. – For one, we’re very intentional about how we formulate. Everything we make uses premium, bioavailable ingredients that the body can actually absorb. We don’t load products with fluff or fillers. People are becoming more informed. They want to know exactly what they’re putting in their bodies, and they’re looking for products that are clean, effective, and easy to understand. We also put a lot of effort into making our blends taste amazing. Wellness should feel good, not like a chore.
D.O. – A lot of supplements promise quick fixes. How is your approach different?
P.R. – That’s something I feel strongly about. Most of what’s out there is symptom based. It’s designed to give you a fast result, even if that means ignoring the bigger picture. We take a systems-based approach instead. Our formulas support how the body functions as a whole, energy, digestion, mood, hormonal balance. We’re not looking for temporary wins. We’re building products that create a long-term foundation for health.
D.O. – And most consumers don’t realize what they’re actually ingesting, right?
P.R. – Exactly. That’s the scary part. Labels might look healthy, but if you dig deeper, you’ll often find synthetic fillers or ingredients that have little real benefit. Ingredient quality and bioavailability are everything. If your body can’t use what’s in the capsule, it’s not going to help you. At More., we only use ingredients that the body recognizes and responds to. It’s about creating something that works with you, not against you.
D.O. – Transparency is clearly important to you. How do you stay true to that as the company grows?
P.R. – We’ve built our entire brand on transparency. That means being upfront about our sourcing, our production process, our testing, everything. People can sense when a brand is hiding something, and I never wanted to be part of that. Even as we expand, those values stay locked in. They guide how we make decisions and how we show up for our customers. It’s not just a marketing line. It’s how we operate every day.
D.O. -Where do you see the brand going in the next few years?
P.R. – We want to reach more people. That means new products, new markets, and continuing to innovate with clean, effective formulations. But more than anything, I want to help shift the broader conversation around wellness. I want people to feel empowered to ask questions, read labels, and take ownership of their health with products that truly support them. If More.Longevity & Wellbeing can help set a new standard in the industry, then I know we’re on the right path.
With a sharp eye for quality and a strong voice in an often confusing space, Pascale Rothman is giving wellness a much-needed reset, one that puts people first and never cuts corners. More.Longevity & Wellbeing products are available on AMAZON and on their WEBSITE.
