Tito’s Turkey Rot flips the script on the Turkey Trot with cocktails, comfort, and $1M for Meals on Wheels America. A flavorful way to give back.
This Thanksgiving, Tito’s Handmade Vodka wants you to skip the sneakers and grab a shaker. With the launch of the Tito’s Turkey Rot, the Austin-based vodka brand is serving up a tongue-in-cheek twist on the classic Turkey Trot — swapping finish lines for recliners, and sweat for smooth, vodka-forward flavor.
It’s a little bit irreverent, a little bit indulgent, and fully on brand for a company that’s turned laid-back charm into a national lifestyle.
The best part?
Every “rot” helps feed seniors in need through Meals on Wheels America, with Tito’s pledging up to $1 million in donations this holiday season.
A New Spin on a Holiday Classic
For decades, Turkey Trots have been a pre-feast ritual across cities like Chicago, Los Angeles, and Atlanta — a brisk way to earn that second slice of pie. But this year, Tito’s is challenging tradition in the most relatable way possible: by inviting everyone to not run.
“The holidays are already an endurance sport of traveling, cooking, and entertaining,”
Taylor Berry
VP of Marketing at Tito’s Handmade Vodka.
“The Tito’s Turkey Rot is our invitation to sit this one out, sip something great, and still make a difference. And if you’re a Trotter, you can enjoy a well-deserved Rot after your 5k. Just make sure there’s a Tito’s cocktail waiting for you.”
The idea taps into a growing “rot culture” trend — celebrating rest, comfort, and unapologetic downtime. It’s a wink to anyone who’s ever swapped a jog for a mimosa or turned “self-care Sunday” into an Olympic-level nap.
Pour, Lounge, and Give Back
Registration for the Tito’s Turkey Rot is open at titosvodka.com/turkeyrot, where participants 21+ can sign up for free. For those who like to relax with a little flair, optional Turkey Rot Race Packets are available in $25 and $85 tiers, with 100% of proceeds benefiting Meals on Wheels America.
Each packet comes with a mix of race-day humor and flavor-loving surprises: an official bib, sticker, and the “It’s Not a Water Bottle” Bottle — the perfect accessory for any champion couch potato.
And because Tito’s never misses a chance to bring the flavor, they’ve crafted a lineup of Thanksgiving-ready cocktails that perfectly capture the Turkey Rot spirit. From the spicy-sweet Tito’s Bloody Mary-thon to the cozy Tito’s Turkey Rot Toddy, every pour is a nod to comfort, warmth, and a dash of mischief.
Need a break from the chaos of cooking? Mix one up, kick back, and remember — this is a race to relaxation.
Flavor, Fun, and a Whole Lot of Heart
While the campaign is filled with humor, its mission runs deep. “While the holidays bring joy and connection for many, they can also deepen feelings of loneliness and food insecurity for countless older adults served by the Meals on Wheels network,” said Kristine Templin, Chief Development and Marketing Officer at Meals on Wheels America.
Tito’s is starting things off with a $500,000 donation and will add $5 for every Turkey Rot registration, up to $1 million. That means every lazy afternoon on the couch actually helps provide nourishment, comfort, and companionship to seniors across America.
It’s proof that flavor and fun can fuel something meaningful — and that sometimes, doing less can do more good than you think.
Join the “Rot” Revolution
To keep things spirited (literally), Tito’s is encouraging participants to share their Turkey Rot moments on social media using @titosvodka on TikTok and Instagram. Because let’s be honest — half the fun of a marathon is telling everyone you’re doing one… even if your only finish line is the couch.
Whether you’re spending Thanksgiving in a Manhattan loft, a Miami Beach bungalow, or a cozy Austin backyard, the Tito’s Turkey Rot is a refreshing reminder that gratitude, flavor, and giving back all pair beautifully — preferably over ice.
For more on Tito’s holiday cocktails, check out our guide to festive recipes or explore the official Meals on Wheels America site at mealsonwheelsamerica.org.
Mini FAQ
Q: What is the Tito’s Turkey Rot?
A: A playful, at-home “race” that swaps the traditional Turkey Trot for relaxation, cocktails, and giving back — no running shoes required.
Q: How does it help Meals on Wheels America?
A: Tito’s will donate $5 per registration, up to $1 million, to help fight senior hunger and isolation during the holidays.
Q: Can anyone join?
A: Yes, participants 21+ can register for free at titosvodka.com/turkeyrot.
The Final Toast
The Tito’s Turkey Rot isn’t just another marketing stunt — it’s a flavorful, fun-loving celebration of comfort and community. So this Thanksgiving, raise a glass, take a seat, and remember: you don’t have to run to make a difference.
Cheers to resting up, giving back, and savoring the season — one perfectly mixed sip at a time.
Tito’s Turkey Rot flips the script this Thanksgiving on the Turkey Trot with cocktails, comfort, and $1M for Meals on Wheels America. A flavorful way to give back.
