What do you get when you mix sun-ripened blueberries, creamy sorbet, and silky oat milk? A limited-time indulgence from Häagen-Dazs® Shops that’s rewriting the rules of summer refreshment. Launching June 15, the brand’s Summer Blueberry Collection is led by a groundbreaking first: a summer blueberry oat milk dessert that’s as cool, tangy, and velvety as it is plant-based.
Whether you’re vegan, dairy-sensitive, or just in search of a lighter alternative that doesn’t skimp on flavor, the new Blueberry Lemon Non-Dairy Freeze is a sun-soaked treat with the same decadence Häagen-Dazs is known for—minus the dairy. And that’s just one of three seasonal creations designed to turn summer into a swirl of indulgent nostalgia and modern delight.
Oat Milk Meets Ice Cream: A Plant-Based First for Häagen-Dazs
Let’s get straight to it: this is the brand’s first-ever oat milk-based dessert, and it’s making a bold entrance. The Blueberry Lemon Non-Dairy Freeze blends Häagen-Dazs’ Summer Blueberry & Lemon Sorbet with smooth oat milk and real blueberry preserves, creating a tart-meets-creamy masterpiece that’s 100% dairy-free.
“Our Summer Blueberry Collection is all about slowing down and savoring the simple pleasures of the season,”
Rachel Jaiven
Marketing Director at
Häagen-Dazs Shops
“Each flavor brings a sense of nostalgia—like blueberry pie on a warm summer day—but with a Häagen-Dazs twist.”
This summer blueberry oat milk dessert was made for those balmy afternoons in Miami Beach, or as a cool reset after a luxury workout in Manhattan’s SoHo. It’s not just vegan-friendly—it’s vibe-friendly.
Two More Ways to Indulge in Summer Blueberry Bliss
If dairy-free isn’t your thing, the Summer Blueberry Collection still has you covered. There are two more indulgent creations waiting at Häagen-Dazs Shops nationwide:
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Blueberry Milkshake – A blend of Vanilla Ice Cream and Summer Blueberry & Lemon Sorbet, topped with whipped cream. Think of it as an old-school shake with a modern fruit-forward upgrade.
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Blueberry Crumble Dazzler – This layered sundae is stacked with shortbread cookie crumbles, blueberry preserves, and whipped cream, finishing with a classic shortbread cookie on top.
All three items will be available for a limited time only, and given the early buzz, they’re expected to become this season’s most Instagrammable desserts in Aspen, San Francisco, and beyond.
There’s an App for That (And It Comes with Free Ice Cream)
Häagen-Dazs Shops aren’t just scooping ice cream—they’re also upgrading the guest experience. The brand’s newly revamped loyalty app features:
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Sleek new design
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Exclusive rewards and promotions
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Insider news about upcoming flavors and offers
And yes, signing up gets you a free cup or cone—redeemable at any participating Häagen-Dazs Shop.
From Boston to Los Angeles, upscale shoppers and ice cream aficionados can now taste and earn in one seamless experience. Download it, indulge, repeat.
Why This Oat Milk Move Matters
Häagen-Dazs is joining a larger movement that aligns with today’s elevated yet health-conscious consumer preferences. The oat milk boom is real, and for a legacy luxury brand like Häagen-Dazs to embrace it signals that plant-based isn’t just a trend—it’s a core part of the modern dessert experience.
From Las Vegas poolside cravings to Chicago rooftop lounging, the summer blueberry oat milk dessert offers a cooler, creamier, and cleaner option without compromising on richness.
And the sorbet? Bursting with real fruit flavor, it’s an upgrade from the overly sugary, artificial options flooding the market.
Final Scoop: Summer Starts with a Spoon
If summer had a flavor, it might just be blueberry lemon—especially when blended with oat milk and served with a dollop of nostalgia. Whether you’re team shake, team sundae, or all-in on dairy-free, Häagen-Dazs’ Summer Blueberry Collection is your ticket to simple luxury, one chilled bite at a time.
Stop by your nearest Häagen-Dazs Shop starting June 15, or visit haagendazs.us for locations, menu info, and more details on their new loyalty app.
