Hollywood’s Favorite Cocktail, On The Rocks Premium Cocktails, Just Stole the Spotlight Again—And You’ll Want to Sip What Dylan Efron’s Pouring
From Beverly Hills soirées to the biggest night in music, On The Rocks Premium Cocktails brings star-worthy drinks to your fridge—and your feed.
When the stars descended on the glimmering new Fontainebleau Las Vegas for the American Music Awards on May 26, the spotlight wasn’t just on the music. On The Rocks™ Premium Cocktails, the official cocktail sponsor for a second consecutive year, made a splash so stylish it nearly rivaled the red carpet.
From Santa Monica rooftops to West Hollywood lounges, LA has long appreciated a well-made drink with a story—and On The Rocks™ is serving both. The ready-to-drink brand, born from the minds of restaurateurs and award-winning bartenders, isn’t just in the bottle; it’s becoming part of the cultural moment.
And this year’s AMAs? A masterclass in brand-meets-buzz.
On The Rocks Premium Cocktails is Red Carpet Ready (With a Margarita in Hand)
As nominees lit up the red carpet, On The Rocks™ transformed the grand BleauLive Theater lobby into a full-on mixology moment. Stars and fans sipped bartender-crafted cocktails in a setting dripping with glamour, proving that convenience doesn’t have to come at the cost of craft.
But the real behind-the-scenes magic came courtesy of Dylan Efron, who brought some LA cool to the AMA backstage. Cameras caught him pouring up a classic On The Rocks™ Margarita and clinking glasses with an Old Fashioned—moments that aired live to fans at home during the broadcast.
Want the inside scoop? You can check out Dylan’s exclusive behind-the-scenes footage at @otrcocktails. Spoiler: there are more than a few shots you’ll want to repost.
A Cocktail Campaign With Star Power
“The American Music Awards are all about celebrating the moments that bring people together—and that’s exactly what On The Rocks™ is created to do,” said Carol Robert, managing director of U.S. ready-to-drink at Suntory Global Spirits.
That mission is front and center in the brand’s bold new “Make it a Cocktail” campaign, which also made its broadcast debut during the AMAs. The concept is cheeky but clear: when life calls for a drink, skip the wine and beer and reach for a real cocktail—no shaker needed.
Each ad spot features characters boldly veering away from the crowd, whether it’s choosing an Espresso Martini at a BBQ or cracking open a Sparkling Lime Margarita instead of the usual hard seltzer. The takeaway? Don’t follow the rules. Elevate the moment.
Because why shouldn’t you be able to have a top-shelf cocktail at a tailgate, pool party, or your living room couch?
From Bar-Quality to Backyard-Ready
Founded in 2015, On The Rocks™ Premium Cocktails started with a mission: deliver real, bartender-quality drinks to places where good cocktails rarely go. Think hotel mini-bars, airline seats, and yes—even your backyard cookout in Culver City.
Today, the brand’s lineup reads like a bar menu at your favorite Westside cocktail lounge: Cosmopolitan, Jalapeño Pineapple Margarita, Espresso Martini, Aviation, and even a Blue Hawaiian for those throwback Malibu nights.
And for those who prefer bubbles with their booze, On The Rocks™ has added a trio of sparkling canned cocktails to its portfolio—each one perfect for beach picnics, Hollywood Bowl nights, or just cracking open on the Venice boardwalk.
Where to Sip Like a Star
On The Rocks™ is available nationwide, but it’s finding a particular groove with Angelenos who love their drinks high-quality, hassle-free, and Instagram-ready. Whether you’re planning a rooftop date in West Hollywood, setting the vibe for a Sunday brunch in Beverly Hills, or just want something better than beer for your next Dodgers watch party, you’ve got options.
Explore the full lineup at www.ontherockscocktails.com or follow along on social at @otrcocktails. Because life doesn’t wait for the bar—and neither should your drink.
Bottom Line:
On The Rocks™ is more than a bottle—it’s a moment. And from the AMA stage to your fridge in Santa Monica, it’s redefining how LA does cocktails.
