Guarachi Wine Partners and Fess Parker Winery & Vineyard announced the acquisition of Parker Station, a Central Coast Pinot Noir brand. Guarachi Wine Partners will be representing and supporting the brand by leveraging its experienced sales team, developing marketing campaigns and national distribution to grow brand awareness and overall volume. The wine will continue to be produced by Fess Parker Winery for a period of five years.
“Ten years ago, I saw an opportunity to expand past South American wines and into California produced wines. Our domestic portfolio now features Guarachi Family Wines – a high-end luxury label sourced from micro lots within Estate vineyards in Napa and Sonoma, and a gathering of high quality wine brands at reasonable prices including Black Ink, tenshǝn, Surf/Swim and BACON,” said Alex Guarachi, founder of Guarachi Wine Partners and owner of Guarachi Family Wines. “Parker Station is the perfect addition and fits a niche for our portfolio with its great price point Pinot Noir and drinkability that consumers are looking for. Part of the future plan for the brand is to extend the line to include Cabernet Sauvignon and Chardonnay. I’m excited to share this wine with everyone and looking forward to a long term partnership with Fess Parker.”
Tim Snider, President of Fess Parker Winery & Vineyard, added, “As we enter our thirtieth year as a family owned and operated winery here in Santa Barbara County, we feel a return to our core identity by focusing on our higher-end and single-vineyard wines is the best path forward for the family.” Snider continued, “Connecting with Alex Guarachi about his vision to grow the Parker Station label is a mutually beneficial opportunity, and we know the brand will continue to flourish as part of their portfolio, which represents the richness and diversity of the global wine world.”