#MyOreoCreation Contest Finalist Flavor Submissions Hit Shelves
The three cookie flavors selected from the #MyOreoCreation Contest are finally here! The delicious, limited-time-only OREO cookies are now available nationwide so fans can try* all three and vote for their favorite, choosing from Cherry Colaflavored OREO cookies, Kettle Corn flavored OREO cookies and Piña Colada flavored OREO Thins cookies.
The three newest OREO cookie flavors are the finalist submissions from the first-ever #MyOreoCreation Contest, which inspired hundreds of thousands of OREO flavor ideas from fans across the country. During the contest, the brand actively reviewed submissions in real-time and developed hundreds of prototypes from eligible entries, surprising select fans with custom samples of their submission idea, such as Coffee & Donuts flavored OREO cookies, Avocado flavored OREO cookies and Unicorn flavored OREO cookies.
Once the contest closed, the brand narrowed down the vast submission list using judging criteria that included taste appeal, creativity and originality, and conducted rigorous taste-tests before selecting the three finalist submissions.
“We were blown away by not only the volume of flavor ideas we received as part of our #MyOreoCreation Contest, but also by the creativity and imagination of our fans,” said Pam Clarkson, Associate Director North American OREO Equity. “The response to the contest underscored fan passion around OREO flavor innovation and we’re thrilled with our three newest, limited-edition OREO cookie flavors – we can’t wait for people to try them and let us know which they think should be the winning flavor!”
For those who might find it difficult to choose just one #MyOreoCreation Contest flavor as a favorite, there is good news. Fans are able to vote for one flavor each day during the voting period, whether it’s tasty and tropical Piña Colada flavored OREO Thins cookies today, unexpectedly fizzy Cherry Colaflavored OREO cookies tomorrow and sweet and savory Kettle Corn flavored OREO cookies the next day – you could say it’s the sweetest voting campaign ever!
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The #MyOreoCreation Contest flavor finalists were submitted by OREO fans Robert D. of Westfield, Massachusetts (Kettle Corn flavored OREO cookies), Eden F. of Winnetka, California (Cherry Colaflavored OREO cookies) and David M. of Bellmawr, New Jersey (Piña Colada flavored OREO Thins cookies).
#MyOreoCreation Contest voting is open from April 30, 2018 until June 30, 2018 on www.myoreocreation.com and fans can also text VOTE to 59526 to obtain the URL*. Fans that participate will also be entered for a chance to win one of thousands of sweet prizes. The winning flavor will be announced on or around July 7, 2018 and will unlock $500K for the creator of the winning flavor.