Four Roses launches its Meet Me With Four Roses bourbon with Manhattan Week events, a sweepstakes, and limited releases. Find your moment.
There’s a moment at the end of a long week when you stop checking your phone. You pour something worth pouring. The conversation slows down, gets real, and you remember why you bothered showing up in the first place.
Four Roses Bourbon has been living inside that moment for over 130 years.
Now the brand is making it official. Meet Me With Four Roses puts the bourbon squarely in the center of life’s most meaningful gatherings, from noisy holiday kitchens to quiet evenings that somehow stretch past midnight.
A Story That Started With a Rose and a Question
Four Roses was founded in 1888 by Paul Jones Jr., a man who knew something about a well-timed gesture. According to brand lore, he asked a southern belle to be his bride. She said yes the only way a true romantic would: by showing up to the ball wearing four red roses on her gown. The distillery he built in her honor has been combining two mashbills with five proprietary yeast strains ever since, producing 10 distinct bourbon recipes, each with its own personality.
That’s not a gimmick. That’s craft. According to the World Whiskies Awards, Four Roses earned the title of World’s Best Single Barrel, a distinction that tends to silence the room.
“Four Roses has long been a steady, trusted presence in the super premium bourbon category,”
Tracy Thornsberry
Brand Director of Four Roses
“With Meet Me With Four Roses, we’re stepping forward to connect with the bourbon community on a more engaging scale. The campaign allows us to create meaningful moments that resonate throughout the year, while staying true to our core values of heritage and tradition. We’re excited to introduce new elements that bring bourbon lovers together through memorable, shared experiences.”
The Campaign That Moves With the Seasons
Meet Me With Four Roses is designed to unfold in chapters, each one tied to a seasonal or cultural occasion. Summer. The holidays. The quiet in between. Think of it as a year-long invitation rather than a single event.
Each chapter will include immersive experiences, giveaways, and strategic partnerships aimed at pulling people off their screens and back toward each other.
Which, given the current state of group chats, is arguably the most ambitious thing any bourbon brand has ever attempted.
The campaign launches in Kentucky, where it belongs.
Four Roses is partnering with Carpano Antica Formula, the legendary Italian super-premium sweet vermouth, for the first-ever Manhattan Week. Participating bars and restaurants across the state will feature the Unmistakable Manhattan, a cocktail built on the deep partnership between these two storied names.
Think rich, rounded sweetness from the Carpano meeting Four Roses’ characteristic floral softness, with just enough rye spice underneath to keep things honest. It’s the kind of drink that makes you lean in and actually finish your sentence.
The Unmistakable Manhattan is not trying to reinvent the wheel. It’s reminding you why the wheel was invented.
Win a Trip to the City That Named the Cocktail
The launch also includes the Meet Me in Manhattan sweepstakes, offering a grand prize trip for four to New York City: two nights of hotel, transportation, food, and entertainment. You can enter at www.meetmeinmanhattan26.com.
Four people. Manhattan. Four Roses. The symmetry is almost suspicious.
If you’re in LA, NYC, London, or Tokyo and you’ve been looking for an excuse to finally host a proper cocktail night, consider this your cultural permission slip.
Limited Editions Worth Saving a Shelf For
The Meet Me With Four Roses framework will also serve as the organizing principle behind upcoming limited-edition releases. These are meant to be collected, shared, and opened during moments worth marking. A promotion. A reunion. A Saturday that earns it.
Four Roses’ limited releases tend to carry more depth than the standard lineup: longer warehouse time in Cox’s Creek, Kentucky, where the rickhouses breathe with the seasons, pulling flavor into the wood and coaxing it back out slowly. Vanilla. Dried fruit. A whisper of oak that doesn’t overpower.
Pour it neat. Give it sixty seconds. Then decide.
This is bourbon built for intention, not impulse. And that’s exactly the point of the campaign.
FAQ: Meet Me With Four Roses
What is the Meet Me With Four Roses campaign? Meet Me With Four Roses is a year-round campaign from Four Roses Distillery that celebrates shared moments and human connection. It will roll out in seasonal chapters featuring events, limited-edition releases, giveaways, and brand partnerships. The first chapter launches with Manhattan Week in Kentucky, in partnership with Carpano Antica Formula.
How do I enter the Meet Me in Manhattan sweepstakes? You can enter at www.meetmeinmanhattan26.com. The grand prize includes a trip for four to New York City with hotel, transportation, food, and entertainment included. Check the site for official rules and eligibility.
What makes Four Roses different from other super-premium bourbons? Four Roses uses two mashbills and five proprietary yeast strains to produce 10 distinct bourbon recipes under one label. That level of complexity is rare in the category. The distillery and warehousing operations are split between Lawrenceburg and Cox’s Creek, Kentucky, giving each expression its own character shaped by time, climate, and craft.
Raise a Glass to the Moments You’ll Actually Remember
Manhattan Week is the opening act, not the whole show. Follow Four Roses at @FourRosesBourbon or visit FourRosesBourbon.com to stay current as each new chapter drops.
And if you haven’t tried the Unmistakable Manhattan yet, find a Kentucky bar participating in the week-long celebration and go fix that. Some things are worth making a plan for.
