PATRÓN Tequila Grammy Awards partnership makes history with The Golden Record cocktail and elevated experiences celebrating music and craft.
Some partnerships feel inevitable once they happen.
The PATRÓN Tequila Grammy Awards partnership is one of those moments. Music’s biggest night has always been about precision, passion, and a refusal to cut corners. So is PATRÓN. As the Official Tequila Partner of the 2026 Grammy Awards, the world’s number one super-premium tequila is stepping into a cultural space it has quietly shaped for decades.
For foodies, collectors, and cocktail lovers watching from New York, London, Los Angeles, and Mexico City, this collaboration feels both glamorous and grounded.
PATRÓN has been name-checked in hundreds of songs, poured backstage, and celebrated as a symbol of success. Now it gets its formal seat at the table. Or more accurately, its glass raised on the world’s most watched stage.
PATRÓN Tequila Grammy Awards partnership celebrates shared obsession with craft
The Recording Academy and PATRÓN are aligned by a simple idea. Great work comes from never compromising. That belief anchors the PATRÓN Tequila Grammy Awards partnership, which will unfold throughout Grammy Week with curated moments that honor artistry at every level.
“We’re honored to kick off our first year as the Official Tequila Partner of the Grammy Awards,”
D-J Hageman
Vice President of USA
PATRÓN Tequila
“The Grammy Awards represent the most exciting night in music, and PATRÓN is proud to be there celebrating alongside the artists who make it extraordinary. From the red carpet to backstage and beyond, our partnership with the Recording Academy allows us to toast the craft, creativity, and passion that define this moment in music.”
For longtime fans, there is a sense of relatability here. Many of us discovered PATRÓN not through ads, but through lyrics, late nights, and playlists that defined our lives. A little humor sneaks in too. If you have ever tried to sip something fancy while your favorite artist loses Album of the Year, you understand the emotional range required.
The Golden Record cocktail takes center stage
Every iconic night needs a signature drink. For 2026, that role belongs to The Golden Record, the official cocktail of the Grammy Awards. Created with award-winning mixologist Daniel Gonzalez of Licorería Limantour in Mexico City, the drink is built around PATRÓN EL ALTO.
This rare blend of Extra Añejo, Añejo, and Reposado tequilas brings layered depth and exceptional smoothness. Paired with Prosecco, Fino Sherry, pear cordial, and bergamot bitters, the result is elegant yet playful. Flavor forward, luxuriously textured, and undeniably fun-loving, it feels designed for celebration without shouting for attention.
“We’re honored to welcome PATRÓN as our Official Tequila Partner,”
Adam Roth
Executive Vice President of Global Partnerships and Business Development
The Recording Academy
“The Grammy Awards celebrate artistry at the highest level, and PATRÓN’s uncompromising commitment to craftsmanship and quality mirrors that pursuit of excellence. From the red carpet to backstage—and audiences at home around the world—we’re excited to toast with The Golden Record as we kick off this spirited new partnership.”
Grammy Week goes full PATRÓN
Beyond the cocktail, PATRÓN’s presence will be everywhere that matters. A 360-degree bar anchors Grammy House, the multi-day hub where artists and industry insiders cross paths. Dedicated PATRÓN bars will pour at MusiCares Person of the Year and Recording Academy Honors Presented by the Black Music Collective.
On the night itself, winners will toast backstage with PATRÓN EL ALTO at the Reaching New Heights Bar in the Media Centre. It is polished, yes, but also warm and human. Think less velvet rope, more shared exhale after the envelope is opened.
In the weeks after the show, fans will see a behind-the-scenes interview with Grammy-winning DJ and producer Kaytranada, reflecting on his path to greatness over a glass of PATRÓN. Relatable again, because success always sounds better when discussed honestly.
Cocktails worth making at home
PATRÓN is also inviting viewers to celebrate from their own living rooms. Alongside The Golden Record, recipes like the PATRÓN High Note and The Clear Winner showcase the brand’s range. Each leans into brightness, balance, and a sense of fun-loving confidence. They are the kind of drinks that make even a watch party feel intentional.
For responsible enjoyment guidance, resources from DrinkIQ by Bacardi are a trusted authority: https://www.drinkiq.com.
Mini FAQ
Q: What is the PATRÓN Tequila Grammy Awards partnership?
A: PATRÓN is the Official Tequila Partner of the 2026 Grammy Awards, celebrating music, craftsmanship, and culture throughout Grammy Week.
Q: What is The Golden Record cocktail?
A: It is the official cocktail of the 2026 Grammy Awards, made with PATRÓN EL ALTO and created by mixologist Daniel Gonzalez.
Q: Can fans participate at home?
A: Yes. PATRÓN encourages viewers to toast the artists with signature cocktails during the broadcast.
Music and tequila have always shared space
The PATRÓN Tequila Grammy Awards partnership feels less like a sponsorship and more like a long overdue acknowledgment. Music and tequila have always shared space where culture is made. In 2026, that bond becomes official. Whether you are watching from a penthouse, a studio apartment, or a restaurant bar after service, pour something thoughtful. Celebrate the artists who move culture forward, and enjoy the flavor, the fun-loving spirit, and the craft that brought them there.
