Discover how the Pay It Forward Cookie Challenge brings flavor, fun, and giving together this holiday season. Join the movement and spread kindness.

Pay It Forward Cookie Challenge: A Fun, Flavor-Packed Way to Give Back This Holiday Season

The holiday season always brings a mix of sparkle and stress—especially in cities like Los Angeles, Manhattan, Miami Beach, and Berlin where life moves fast and desserts move even faster.

That’s why the Pay It Forward Cookie Challenge makes perfect sense for this year’s most delightfully kind trend. This nationwide movement, led by Big Tree Farms and launched November 19, transforms a simple tradition—sharing cookies—into a flavorful, fun-loving invitation to brighten someone’s day.

It’s a heartfelt idea wrapped in a familiar ritual. Bake. Share. Smile. Repeat. And in a year when many families feel the squeeze, that small act of sweetness carries real weight. Big Tree Farms and its partners want to spark a ripple of warmth—from Aspen to Atlanta, from Chicago to Hong Kong—one cookie at a time.

A Movement Built on Flavor, Fun & Heart

The Pay It Forward Cookie Challenge Takes Center Stage

Running from November 19 through National Cookie Day on December 4, the challenge invites home bakers to whip up cookies with purpose, using recipes designed around Big Tree Farms’ iconic coconut sugars and ingredients from Nellie’s Free-Range, Straus Family Creamery, Rodelle Pure Vanilla, and Otto’s Naturals.

Participants are asked to:

• Bake cookies (the Ultimate Cookie Day Chocolate Chip or the Ultimate Vegan Chocolate Chip are recommended starts).

• Share them with someone who deserves a little extra love—maybe your neighbor, a first responder, or a teacher who kept it together through another year of chaos.

• Post the moment on Instagram, TikTok, or Facebook with #PayItForwardCookieChallenge, and tag all partner brands.

It’s simple, relatable, and just the right mix of flavor and fun-loving energy, like a friendly nudge from that one friend who always insists baking counts as therapy.

And the prizes?

Two winners will receive a year’s worth of organic pantry staples and a $1,000 donation to the nonprofit of their choice.

As Big Tree Farms founder and CEO Ben Ripple explains:

“With the current environment of rising costs for food and staples, people are feeling a squeeze and that’s leading to stress and anxiety.

Ben Ripple

Big Tree Farms founder and CEO

“…But two easy ways to offset that stress? Choosing to eat whole, unrefined foods that support health and the act of giving! So this Holiday season, Big Tree Farms wanted to double down on what ‘sweetness’ means, by connecting the tradition of holiday baking with health and wellness.”

Why Big Tree Farms Is Leading the Charge

A Flavor Disruptor With a Global Mission

Long before coconut sugar became a must-have ingredient for chefs in Washington DC or pastry lovers in Las Vegas, Big Tree Farms pioneered the world’s first organic certified and Fair Trade Certified coconut sugar. The brand has spent over 20 years transforming what sweetness can look like—healthier, more ethical, and deeply flavorful.

Today, they offer two distinctive coconut sugars:

• Regenerative Organic Certified Golden Coconut Sugar
  Ultra-dry, free-flowing, and delicate enough to behave like white granulated sugar—perfect for that Manhattan pastry loft moment.

• Regenerative Organic Certified Brown Coconut Sugar
  Rich, caramel-toned, and ideal for cookies, sauces, and baked treats needing a molasses-style depth.

Both options elevate the baking experience without adding complication—something any fun-loving home cook in Chicago or Hong Kong can appreciate.

The Challenge Hits at the Heart of the Season

The Pay It Forward Cookie Challenge lands at the crossroads of joy and generosity. Yes, it’s a social media moment. Yes, it’s perfect for anyone who wants to flex a little flavor magic. But more than that, it encourages a meaningful exchange that feels refreshingly human.

And let’s be honest—whether you’re living the high-rise life in NYC or navigating holiday traffic in Atlanta, spreading kindness feels surprisingly good. One bite at a time, this movement brings people closer.

For anyone wanting to dig deeper into the participating brands or recipes, Big Tree Farms provides additional details on its website and social channels. (For health-forward holiday inspiration, visit a trusted resource like Harvard’s nutrition site: https://www.hsph.harvard.edu/nutritionsource/.)

FAQs Pay It Forward Cookie Challenge

Q: What is the Pay It Forward Cookie Challenge?

A: It’s a national holiday initiative encouraging people to bake cookies, share them with someone deserving, and post the experience using #PayItForwardCookieChallenge.

Q: Do I need specific ingredients to participate?

A: No, but Big Tree Farms suggests using their coconut sugars and partner-brand staples for the best flavor and consistency.

Q: How do winners get selected?

A: Two participants will be randomly chosen to receive a year’s worth of organic pantry staples and a $1,000 donation to a nonprofit of their choice.

Your Turn to Bake Up Some Joy

This season, the Pay It Forward Cookie Challenge offers something simple yet powerful—a chance to bake with heart, lift someone’s spirits, and savor the flavor of connection. Whether you’re in Aspen, San Francisco, or Miami Beach, your kitchen can become a small engine of kindness. So preheat the oven, grab your favorite apron, and join the fun-loving movement that proves sweetness still has the power to bring us together.

Discover how the Pay It Forward Cookie Challenge brings flavor, fun, and giving together this holiday season. Join the movement and spread kindness.