Martha Stewart × Still G.I.N.: A Cocktail Collaboration That Redefines Entertaining

Martha Stewart × Still G.I.N. is elevating cocktail culture with fresh recipes and entertaining expertise.

Martha Stewart × Still G.I.N.: A Cocktail Collaboration That Redefines Entertaining

When it comes to celebrity spirits, most brands chase hype.

But Martha Stewart’s cocktail collaboration” with Dr. Dre and Snoop Dogg signals something more: an unexpected cultural mashup made for flavor seekers in LA lofts, Berlin galleries, Aspen après-ski lounges, and those Manhattan kitchens where a shaker is practically a roommate.

Stewart’s partnership with Dr. Dre and Snoop Dogg’s gin brand Still G.I.N. brings her “entertaining expertise” to a category already buzzing with star power. And in her own words, the gin didn’t just impress her palate

“transformed her perspective on cocktails and entertaining.”

That’s a big promise for a clear spirit, but this collaboration arrives at a moment when consumers—especially in cities that run on personality and pleasure—want drinks with both story and soul.

A Lifestyle Collaboration Built for Flavor Lovers

Celebrity spirits keep rising because they blend identity and experience. And this one unites three icons who’ve shaped American culture in wildly different ways. From Snoop’s laid-back swagger to Stewart’s meticulous charm, it’s a team-up that feels both fun-loving and refreshingly self-aware.

the “Water Melly,” a bright, breezy mix

The standout so far is the “Water Melly,” a bright, breezy mix of watermelon juice + gin + lime + cucumber bitters + cane syrup. It’s the first recipe revealed, and it already feels tailor-made for rooftop nights in Miami Beach or a casual-cool brunch in San Francisco’s Marina District. You can picture it next to sunlight, good gossip, and a playlist that moves from old-school Dre to something minimal and Berlin-chic.

If you’ve ever tried to impress friends by “winging it” with gin and ended up serving something that could strip paint — relatable. This recipe brings balance, simplicity, and just enough flair to turn anyone into that friend who magically makes the perfect drink.

Why the Martha Stewart × Still G.I.N. Cocktail Collaboration Matters

Still G.I.N.: A Cocktail Collaboration in Pop Culture Context

The Martha Stewart × Still G.I.N. cocktail collaboration speaks to more than branding. It’s a shift in how we think about sophistication. High-end doesn’t need to be stiff. Flavor can be fun-loving without losing elegance. And the idea of entertaining no longer requires a granite countertop the size of a runway—it lives in the vibe you create.

Stewart’s role—“she’ll be offering cocktail recipes and ‘entertaining expertise’ for the brand”—extends her ongoing cultural renaissance, the one that’s made her as comfortable on Instagram as in a cookbook. Pairing her with two hip-hop legends adds a wink of humor and a sense of play that cities like Atlanta, Chicago, and Hong Kong embrace effortlessly.

The Rise of Celebrity Spirits: A Global Trend

From tequila empires to craft whiskies, famous faces are reshaping what we drink. According to industry trackers like the Distilled Spirits Council (https://www.discus.org), celebrity-backed brands now influence everything from bottle design to bar menus.

Still G.I.N. slots neatly into this trend but stands out with a narrative that merges lifestyle authority with decades of West Coast music culture. It’s a bottle that fits in a Venice Beach surf shack as easily as a glossy Washington DC condo. It works for the friend who collects limited-edition spirits and the one who’s just here for the flavor—and honestly, both are valid.

A Sense of Humor, a Shake of Style, and a Lot of Flavor

Stewart’s involvement adds structure without sucking the joy out of the room. Anyone who’s hosted in a tiny NYC apartment or tried to serve cocktails during a Vegas weekend knows the stakes: you want something easy, impressive, and impossible to mess up after the second round.

The “Water Melly” checks those boxes. It’s refreshing, fun-loving, and just quirky enough to spark conversation. And let’s be honest—any drink with cucumber bitters feels like it belongs at a boutique hotel bar in Hong Kong or on the terrace of an Aspen lodge.

If you’ve ever bought a fancy bottle of gin and then let it stare at you like a disappointed parent—also relatable. This recipe solves that too.

FAQ Martha Stewart × Still G.I.N. cocktail collaboration

Q: What is the Martha Stewart × Still G.I.N. cocktail collaboration?

A: It’s a partnership where Martha Stewart contributes cocktail recipes and “entertaining expertise” to Still G.I.N., the gin brand linked to Dr. Dre and Snoop Dogg.

Q: What is the first cocktail recipe released?

A: The “Water Melly,” made with watermelon juice + gin + lime + cucumber bitters + cane syrup.

Q: Why are celebrity spirits so popular right now?

A: They merge personality, storytelling, and lifestyle branding—offering consumers a product that feels connected to culture, not just flavor.

Brings together style, personality, flavor

The Martha Stewart × Still G.I.N. cocktail collaboration brings together style, personality, and a shared love of flavor. It’s playful, polished, and positioned to shake up how we think about entertaining. Whether you’re mixing drinks in a Berlin loft or a Chicago high-rise, this new partnership invites you to pour with confidence—and have a little fun doing it. If you want more recipes, pairing ideas, or hosting tips inspired by the collaboration, let me know and I’ll craft your perfect guide.