FrieslandCampina Winter Fancy Faire showcases new Dutch cheeses, award winners, and sustainability at Booth #3011 in San Diego.
A Dutch Cheese Powerhouse Lands in San Diego
There are trade shows, and then there are moments when a global food culture quietly shifts. The FrieslandCampina Winter Fancy Faire appearance in San Diego is one of those moments.
From January 11–13, 2026, the Dutch dairy giant brings new products, award-winning cheeses, and a serious sustainability story to Booth #3011 at the San Diego Convention Center.
For chefs, food buyers, and collectors who plan menus the way sommeliers plan cellars, this isn’t just another tasting. It’s a chance to see how classic European craftsmanship meets modern flavor, fun-loving innovation, and climate-minded thinking. If you’ve ever built a perfect grilled cheese at midnight or argued about aging crystals over wine, this is your people.
Why the FrieslandCampina Winter Fancy Faire Moment Matters
The FrieslandCampina Winter Fancy Faire showcase isn’t about hype. It’s about proof. Proof that Dutch cheese still leads the world. Proof that flavor can evolve without losing its soul. And proof that sustainability can be more than a buzzword.
As the world’s largest Gouda and Dutch cheese producer—and one of the largest U.S. importers of specialty cheeses—FrieslandCampina arrives with receipts. The company is highlighting new launches, winners from the World Cheese Championship, and its global “Nourishing a Better Planet™” program.
Translation: this is where taste, credibility, and responsibility meet. No fluff. No filler. Just cheese that earns its place on the board.
New Products That Play With Flavor (and Win)
Let’s start with what people really care about: how it tastes.
The new Gayo Azul® Chili Pepper Slices bring whole-milk richness with a subtle heat that actually respects the cheese. It’s buttery, balanced, and fun-loving without trying too hard. Think burgers that don’t need sauces, sandwiches that finally wake up, and a snack slice that disappears faster than planned. Relatable? Absolutely.
Then there’s A Dutch Masterpiece® Rembrandt 12-Month PDO. This isn’t cheese for scrolling—it’s cheese for pausing. Made with North Holland milk, it delivers caramel notes, light crystallization, and a depth that plays beautifully with aged spirits or bold reds. Flavor-forward, refined, and quietly confident.
Add in Parrano® and Royal Hollandia® cheeses—ranging from nutty, bold profiles to classic Dutch Gouda craftsmanship—and you’ve got a portfolio built for both Michelin kitchens and home boards that punch above their weight. This is flavor with intention, and yes, it’s fun-loving in the best way.
Awards Don’t Lie; and Neither Do Chefs
The FrieslandCampina Winter Fancy Faire booth also showcases a portfolio of 2024 World Cheese Championship Gold winners across Gayo Azul®, Parrano®, and Royal Hollandia®. Awards matter because they’re earned under pressure, blind judging, and zero excuses.
For chefs in New York, Paris, Tokyo, or London, these wins translate into confidence on the plate. For retailers, they translate into faster turns and repeat buyers. For everyone else, it’s a simple truth: award-winning cheese tastes better because someone already did the hard arguing for you.
If you’ve ever justified a splurge at the cheese counter with “but it won gold,” congratulations—you’re among friends. Relatable? Completely.
Sustainability That Shows Its Work
Sustainability talk is cheap. Implementation isn’t. FrieslandCampina’s Nourishing a Better Planet™ program focuses on nutrition access, farmer livelihoods, climate impact, biodiversity, packaging, and responsible sourcing. It’s not flashy—but it’s measurable.
In a global food system under pressure, this approach aligns with guidance from trusted authorities like the Food and Agriculture Organization of the United Nations (https://www.fao.org), which emphasizes sustainable dairy as critical to nutrition and rural economies.
For buyers and editors covering food, trade, and lifestyle, this is where the story deepens. Cheese that tastes good and does good? That’s a headline that lasts longer than a trend. And yes, it still leaves room for flavor, indulgence, and fun-loving pleasure.
Mini FAQ: FrieslandCampina
Q: Where can you meet FrieslandCampina during the show?
A: Booth #3011 at the Winter Fancy Faire Show, held at the San Diego Convention Center.
Q: What products are debuting?
A: New launches include Gayo Azul® Chili Pepper Slices and A Dutch Masterpiece® Rembrandt 12-Month PDO.
Q: Why is this relevant beyond cheese lovers?
A: The showcase blends award-winning flavor, global sourcing, and sustainability—key issues for chefs, retailers, and consumers alike.
Final Bite: Why You Should Pay Attention
The FrieslandCampina Winter Fancy Faire presence isn’t about shouting. It’s about showing. Showing how Dutch cheese continues to lead with flavor, integrity, and fun-loving confidence. Whether you’re a chef, buyer, writer, or serious home enthusiast, this is a booth worth your time—and your taste buds.
Curious how these cheeses fit into broader food trends or menus?
That Rembrandt Gouda sounds like it deserves its own glass of aged Rioja and total silence
Caramel notes in cheese are the adult version of dessert.
Bold claim: good Dutch cheese can fix a bad day faster than therapy LOL
As a cocktail nerd, I’m already thinking chili cheese + spicy margarita pairing
That chili slice on a smash burger with a mezcal cocktail? Yes. Just yes.
I appreciate a cheese company that understands flavor should still be fun
“Subtle heat” is the most attractive phrase I’ve read all week
If a cheese wins awards and melts properly, it has my loyalty for life.
I laughed at “midnight grilled cheese” = SEEN
You can taste when a cheese has confidence. Weird but true.