Jon Bon Jovi’s Hampton Water Rosé joins Princess Cruises’ Love Line Premium Liquors, blending luxury, flavor, and celebrity charm at sea
Where Luxury Meets the Perfect Pour
When Hampton Water Rosé joins Princess Cruises became the newest match made in maritime heaven, it was more than a brand partnership—it was a vibe. The kind of vibe that feels right at home from a terrace in Miami Beach to a sunset sail in Santorini.
Known for its lively flavor and effortless sophistication, Hampton Water Rosé—created by Jesse Bongiovi, Jon Bon Jovi, and famed winemaker Gérard Bertrand—now pours freely aboard Princess Cruises’ fleet.
The announcement marks a flavorful expansion of the Love Line Premium Liquors Collection, where luxury and fun-loving spirits collide with star power and taste. For guests, it’s an invitation to sip, smile, and celebrate life at sea.
A Love Line That Keeps on Giving
As Princess Cruises’ Vice President of Food and Beverage Sami Kohen put it:
“Our Love Line Collection celebrates the spirit of connection through premium, celebrity-crafted libations that elevate the onboard experience…”
Hampton Water Rosé is more than a wine — it’s a reflection of the lifestyle our guests embrace…”
Sami Kohen
Princess Cruises’ Vice President of Food and Beverage
“…vibrant, celebratory, and inspired by the stars they love.”
The Love Line Premium Liquors Collection is a toast to creativity and craftsmanship. Alongside Hampton Water Rosé, guests can sample bold creations like Pantalones Organic Tequila by Matthew and Camila McConaughey, Meili Vodka by Jason Momoa, and Sláinte Irish Whiskey from Liev Schreiber. Each bottle tells a story—one of passion, culture, and a touch of playfulness.
And let’s be honest—if you’re sipping Blake Lively’s Betty Booze under a Caribbean sky, you’re already doing something right.
The Hampton Water Lifestyle at Sea
For Jesse Bongiovi, co-founder of Hampton Water, the partnership is more than a milestone—it’s a moment.
“Hampton Water is about bringing people together over great conversation and even better wine,”
Jesse Bongiovi
co-founder of Hampton Water
“To have it featured aboard Princess Cruises—a place where countless memories and connections are made—is an incredible opportunity to share our rosé with people who truly value celebration and togetherness.”
Hampton Water has built its reputation on more than just name recognition. The rosé’s crisp balance and refined notes have earned multiple 90+ ratings from Wine Spectator and Wine Enthusiast, and a loyal following of 625,000 fans across social media. Its flavor profile—bright red fruit, a hint of minerality, and that unmistakable touch of sun-soaked sophistication—makes it equally suited to a rooftop soirée in Manhattan or a beach club in Ibiza.
It’s rosé for the fun-loving crowd who know a good thing when they taste it.
Flavor, Flair, and a Hint of Fame
With its debut on Princess Cruises, Hampton Water becomes a floating ambassador of joy, flavor, and effortless cool. Guests can choose between the still rosé or the sparkling Hampton Water Bubbly, both included in the Princess Plus and Princess Premier beverage packages.
That’s right—whether you’re relaxing in a private cabana on deck or dancing the night away at a MedallionClass event, there’s a glass of liquid sunshine within reach. It’s not just about drinking wine—it’s about tasting a lifestyle, one that fuses luxury with a wink of humor and a splash of spontaneity.
Because as anyone who’s ever spent a weekend in the Hamptons—or on the French Riviera—knows, it’s not just about where you are, but who you’re toasting with.
More Than a Cruise — It’s a Culture
The partnership underscores Princess Cruises’ commitment to blending culinary excellence with cultural flavor. From star-powered wines to world-class dining, the brand’s evolving beverage portfolio mirrors the tastes of its cosmopolitan guests—those who appreciate a little sparkle in their glass and in their lives.
For travelers from Los Angeles to Berlin, this collaboration bridges worlds: the grounded warmth of family and artistry behind Hampton Water, and the aspirational allure of Princess Cruises’ Love Boat legacy. Together, they turn every voyage into a celebration—equal parts elegance, flavor, and fun.
To explore the full Love Line Premium Liquors Collection, visit Princess Cruises or learn more about the Hampton Water story at hamptonwaterwine.com.
Mini FAQ: Hampton Water Rosé on Princess Cruises
Q: What makes Hampton Water Rosé special?
A: Co-founded by Jesse Bongiovi, Jon Bon Jovi, and winemaker Gérard Bertrand, it’s a lively rosé with award-winning flavor, crafted for connection and celebration.
Q: Can I enjoy Hampton Water Rosé on all Princess Cruises ships?
A: Yes. The rosé and sparkling variants are now available fleetwide and included in Princess Plus and Premier beverage packages.
Q: What other celebrity beverages are part of the Love Line Collection?
A: Options include Pantalones Tequila, Meili Vodka, Sláinte Irish Whiskey, Betty Booze, and more.
A Toast to What’s Next
This partnership isn’t just about what’s in the glass—it’s about what it represents: connection, creativity, and living with flavor. As Hampton Water Rosé Princess Cruises sets sail into the new year, it carries a promise of celebration, one pour at a time.
Raise your glass, wherever you are—from the deck of the Sun Princess to a rooftop in SoHo—and let the good times flow.
