The Old G gin, a Black-owned premium London Dry gin, wins Best Gin in Show at the 2025 Global Spirit Awards—scoring 98 points and global acclaim.
The Culture’s Spirit Takes the Crown
When The Old G gin took home “Best Gin in Show” at the 2025 Las Vegas Global Spirit Awards—with a stunning 98-point score—it wasn’t just another trophy on the shelf. It was a statement.
Recognized by Forbes as one of the top-rated competitions in the world, this small-batch, Black- and minority-owned London Dry gin is rewriting what excellence looks (and tastes) like in a space long dominated by tradition.
“This isn’t hype. This is what happens when craft, cultural credibility and commercial focus come together,”
Peter Ibrahim
co-founder, spirits industry veteran.
“We’ve been telling people from the start — The Old G is different. From the ingredients to the process, this is the highest quality gin on the market. This award is proof.”
A Win That Means More Than Gold
For a newcomer, breaking into the premium gin category is no small feat. But for The Old G, the win carries deeper meaning.
Although Black Americans account for nearly 12% of U.S. alcohol sales—spending an estimated $3 billion annually—fewer than 2% of industry executives are Black, and only about 175 spirits brands nationwide are Black-owned, according to Forbes and Black Spirits Legacy.
That makes The Old G’s victory both rare and revolutionary—a moment that blends community pride with global recognition.
It’s proof that when craft meets culture, the results can shake an industry to its core.
Craft Meets Culture: A Gin with Soul
Distilled nine times using organic botanicals, The Old G stands out with its smooth, full-bodied flavor and modern edge. Finished through a proprietary aeration process that eliminates harshness, it’s sugar-free, carb-free, and made with no artificial flavors or colors.
The result is a silky, sipping-quality gin that feels closer to Cognac or whiskey than a typical London Dry. Whether neat, over ice, or with a single mixer, it delivers an experience built on quality, not gimmicks.
This is what happens when flavor, design, and intention align—a premium spirit that tastes as good as it looks.
Founders, Legacy, and the Culture That Raised Them
The Old G isn’t just a drink; it’s a love letter to legacy.
Founded by Peter Ibrahim, an Egyptian entrepreneur raised in the UK, and Hebru Brantley, a celebrated Black American visual artist and cultural icon, The Old G merges craftsmanship with storytelling.
“We built The Old G to honor the OGs—the storytellers, the elders, the culture-bearers who shaped us,”
Hebru Brantley
“From the liquid to the bottle, this is about legacy—and making sure our communities see themselves in premium spirits culture.”
Designed by Brantley himself, the bottle feels like art—sculptural, symbolic, and unmistakably bold. It’s more than packaging; it’s identity made visible on a global stage.
New Format, Same Spirit: The Pocket Old G
After earning global acclaim, the founders are keeping momentum with a new innovation: the 200ml Pocket Old G — a portable, design-forward version that brings The Old G’s signature style to on-the-go moments, gifting, and nightlife.
“We don’t look like traditional spirits or gin people — and that’s exactly the point,”
added Ibrahim
“We’ve built something that looks amazing, tastes even better and speaks directly to a community and culture that’s been overlooked in premium spirits for too long.”
From festivals in Atlanta to lounges in L.A., the Pocket Old G embodies accessibility without losing sophistication—a reminder that luxury can (and should) feel inclusive, fun, and flavor-forward.
Watch the new commercial: Pocket Old G on Vimeo
Scaling the Unscalable
Since its 2024 debut, The Old G has sold more than 2,000 cases—a milestone reached by fewer than 7% of new spirits brands, particularly those that are minority-owned.
As the holidays approach, the team is expanding distribution and community activations across major U.S. markets, proving that their blend of craft and culture resonates far beyond the bar.
It’s not just a product. It’s movement in a bottle.
FAQ: The Old G Gin Best Gin in Show
Q: What makes The Old G unique?
A: It’s distilled nine times, made with organic botanicals, and aerated for smoothness—delivering a full-bodied gin with no sugar, no carbs, and no burn.
Q: Who are the founders?
A: The brand was founded by Peter Ibrahim and Hebru Brantley, merging entrepreneurship and art to celebrate legacy and representation in premium spirits.
Q: Where can I buy The Old G?
A: Learn more and find retailers at TheOldG.com.
Raising the Bar, Redefining the Culture
The Old G gin Best Gin in Show isn’t just a title—it’s a turning point. For the founders, for the industry, and for every aspiring creator who’s been told their vision doesn’t fit the mold.
It’s proof that heritage and high-end design can coexist. That a bottle can hold both craftsmanship and culture. And that the future of spirits is being shaped by those bold enough to do it differently.
Here’s to The Old G: timeless, fearless, and full of flavor.
The Old G gin, a Black-owned premium London Dry gin, wins Best Gin in Show at the 2025 Global Spirit Awards—scoring 98 points and global acclaim.
