Pour yourself a Point Blank Tequila and come join Taylor Sheridan at Bosque Ranch Live to taste test whether the modern Western can also be a luxury hospitality play.
On September 13, 2025, the inaugural concert at Sheridan’s North Texas equestrian hub will welcome 500 guests for a day of music, horsemanship, barbecue, and cocktails.
Point Blank Tequila has been named exclusive tequila sponsor, a well timed debut for a high intent audience that prizes authenticity and craft. For tastemakers, Taylor Sheridan Bosque Ranch Live reads like a boutique festival where brand story, terroir, and country music meet.
Taylor Sheridan’s Bosque Ranch Live Pours for a luxury crowd
Sheridan’s television world building, from Yellowstone to Landman, has made the West aspirational again. His Bosque Ranch Live translates that cultural heat into a tightly curated experience that mixes rising artists with ranch tours and horse cutting demonstrations. The format is intimate enough to feel insider yet polished enough to attract premium partners.
With only 500 tickets, the guest list becomes part of the theater.
The event signals a shift toward smaller, more cinematic gatherings where attendees do more than watch a show. They inhabit a world.
Point Blank Tequila’s Premium tastes
Point Blank arrives with a clear voice and a purpose built story for this moment. The brand will pour across three expressions – Blanco, Reposado, and Añejo – giving guests a vertical tasting that can move from neat to cocktail service without losing the through line of purity and precision.
“This was the perfect venue to formally introduce Point Blank Tequila to the public,”
Andrew Summersett
Point blank tequila co-founder
“Point Blank Tequila is more than just a spirit — it’s a story of truth, taste, and tradition. Being selected as the exclusive tequila sponsor for Bosque Ranch Live, an event celebrating storytelling through music, is an honor that is deeply aligned with who we are and what we stand for.”
The alignment is obvious. Sheridan’s universe prizes grit and integrity. A tequila defined by clarity of process and a refusal to cut corners fits the brief.
Bosque Ranch Live’s Setting
Set for Saturday, September 13, 2025, the concert features Drayton Farley, Kaitlin Butts, and Jackson Dean, all with tracks heard on Sheridan’s series. Expect a day that toggles between stage time and Western life programming, from ranch tours to world class barbecue. A limited number of guests will linger under the Texas sky in RVs or tents, a smart nod to slow luxury.
For the essentials, including availability and pricing, the official ticket portal is here: bosqueranchlive.com/tickets.
Quality behind the Craft
Point Blank is a premium, 100% additive free tequila made from mountain grown Blue Weber agave. Each plant is hand harvested at peak maturity, slow cooked in traditional ovens, and naturally fermented. The spirit is produced at Destiladora Agave Azul in San Juanito de Escobedo, Jalisco, a family owned distillery and agave plantation that sits in the birthplace of tequila. Production is led by Zandra Gomez Santiago, named the 2024 Best Woman Distiller by the Women’s International Wine & Spirits Competition. Under her guidance, Point Blank emphasizes time honored techniques and sustainable practices that yield a clean, ultra smooth profile. E
xplore the brand’s process at pointblanktequila.com.
“We’re committed to doing things the hard way, the honest way,” Summersett said. “No shortcuts, no gimmicks. That’s why partnering with Taylor Sheridan and Bosque Ranch Live makes sense. It’s all about keeping it real. From the land to the music to the tequila, this event is a celebration of authenticity at every level.”
Sip it Under the Moonlight
The Blanco suits a highball with chilled mineral water and a grapefruit twist for San Francisco rooftops.
Reposado finds its groove in a stirred Oaxaca Old Fashioned for a late reservation in Manhattan.
Añejo deserves a wide rim glass, room temperature, beside a cigar lounge in Chicago or a vinyl listening session in Berlin.
For guests on site at Taylor Sheridan Bosque Ranch Live, pair Blanco with brisket, Reposado with charred elote, and Añejo with pecan pie. If you are building a bar at home, start with a trio tasting, then lock in your house serve for fall entertaining.
Culture first, commerce second
By choosing Taylor Sheridan’s Bosque Ranch Live, Point Blank signals that its audience is not only drinking tequila. They are choosing a lens on American craft. The event’s scale, the artist lineup, and the immersion in Western sport all reinforce a premium but grounded aesthetic that can travel from Aspen après to Miami Beach pool decks. The bet is that guests will convert from spectators to advocates.
Plan your next move
If you want to be there for the first outing, secure seats now and build a weekend around North Texas dining and horseback sessions.
For more, follow @pointblanktequila and visit the ticket page as the date approaches: bosqueranchlive.com/tickets.
