This season’s biggest surprise is unapologetically loud as Fireball Blazin’ Apple cinnamon whisky takes the brand’s signature heat and fuses it with crisp orchard fruit.
The shot aims at Friday night and tailgate afternoons alike. The flavor launches nationwide and year round, with a pop-culture campaign that rewrites apple lore for a generation that loves a little sweet heat.
If you live for rooftop parties in Manhattan, pool scenes in Miami Beach, or late-night karaoke in Hong Kong, Fireball Blazin’ Apple cinnamon whisky is positioned as the no-brainer crowd starter.
Here is what the new bottle is, how the flavor sizzles, and why the Fireball move matters to a category that thrives on shareable moments.
Fireball Blazin’ Apple cinnamon whisky
Fireball Blazin’ Apple is the brand’s first-ever flavor extension of its core whisky, created by pairing the familiar cinnamon kick with a juicy apple profile.
The release arrives in multiple sizes, including 50 ml and 750 ml, to fit shots, mini flights, or home bars.
For those who track the fine print, bottles list 33% ABV, consistent with classic Fireball.
“Apples have had some iconic moments in mythology,
fairy tales, even history books—but let’s be real,
their true peak is pairing with Fireball,”
Danny Suich
Global Brand Director for Fireball.
“Call it bold, but we’re betting Blazin’ Apple earns its spot in the apple hall of fame. We think our fans are going to love this temptation in a bottle.”
Ben Schwartz sets the orchard on fire
To kick off the launch, Fireball recruited actor, writer, and comedian Ben Schwartz for a campaign that riffs on iconic apple moments from Snow White to William Tell to Sir Isaac Newton.
“The wheel. The computer. And now Fireball Blazin’ Apple.
When you get a call about teaming up with an invention that will most definitely change the world forever,
you pick up that phone (another invention that should have been on my list if I didn’t follow the rule of threes),”
Ben Schwartz
“It is a joy when you get to team up with a merry band of misfits who all want to have fun and make people laugh in their messaging. We had a blast with this campaign. The future is apples, and it is looking bright… and Blazin.’ Because of the name of the apples in the new Fireball.”
The Fireball Blazin’ taste
Keep it ice-cold for shots, then branch into easy cocktails. Try a highball with ginger ale and a lime wheel, an apple-cinnamon spritz with dry cider and soda, or a cinnamon-apple Old Fashioned for a sweeter nightcap.
City-specific playbook: a frozen slushy for Las Vegas day parties, a hot toddy riff for Aspen après, or a quick boilermaker with light lager in Chicago.
If you want the official house line and brand lore, Fireball’s site is built for quick browsing and social sharing. The company’s social channels are already teasing stunts and limited drops tied to the launch.
Engineered to create moments
Fireball Blazin’ Apple cinnamon whisky is engineered for moments that call for a laugh, a toast, and a little theater. If you are planning an autumn dinner in Manhattan or a rooftop brunch in Miami Beach, chill a bottle and your guests will enjoy this apple that belongs in the hall of fame.
Start with a simple ginger ale highball, then vote with your glass.
Where to find Fireball Blazin’ Apple cinnamon whisky
The bottle is on shelves nationwide and online now, which makes it easy to stock for gallery openings in Washington DC, penthouse pre-games in San Francisco, and chef-counter nights in Los Angeles. Check your local retailer or browse control-state listings for confirmation.
Follow @FireballWhisky on TikTok, Instagram, and Facebook for campaign clips and tour-style antics as the rollout accelerates.
For brand details and updates, visit the official site. fireballwhisky.com
