Loews Hotels’ Fizz Program Blends Mindful Drinking with Culinary Craft – and It’s Bubbling Across America
If you’ve been searching for the next big thing in mindful luxury drinking, look no further than Fizz by Loews Hotels — a brand-new, soda-centric experience now popping up nationwide.
Just in time for the heat of summer, this high-end program marries the wellness wave with nostalgic effervescence, offering house-made sodas and spritzes that are as photogenic as they are palate-pleasing.
With the rise of spirit-optional lifestyles and a fresh focus on culinary creativity, Fizz is more than a beverage menu — it’s an invitation to indulge in a new kind of hospitality, whether you’re in Miami Beach, Manhattan, Aspen, or Hong Kong.
The Rise of Culinary Carbonation: A Luxury Soda Renaissance
Loews Hotels & Co, known for its tailored, elevated guest experiences, is staking its claim in the wellness-meets-indulgence space with Fizz by Loews Hotels — the first hospitality brand-led program to fully embrace the soda renaissance.
“Fizz by Loews Hotels celebrates the art of carbonation in a way that’s seasonal, creative, and completely customizable,”
Mark Weiss
Senior Vice President of Food & Beverage and Design at Loews Hotels & Co.
“It’s a program rooted in consumer choice and connection, designed to bring joy to every one of our guests, no matter how they like to drink.”
Fizz is built on the success of Loews’ acclaimed Free Spirited by Loews Hotels program, which pioneered the inclusion of high-quality, spirit-free options in upscale hotel bars. Now, with Fizz, Loews is turning carbonation into craft — elevating sodas into a hospitality centerpiece.
Local Ingredients, Global Appeal: Destination-Driven Sips
Each Fizz by Loews Hotels menu is curated by in-house “Fizzologists” who blend fresh herbs, house-made syrups, and local produce into effervescent creations that reflect the unique flavor of each Loews destination.
Some signature highlights include:
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Lychee Lush at Loews Miami Beach Hotel – A diamond-glass dazzler made with lychee purée, yuzu juice, and a minty foam finish that screams tropical indulgence.
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Blossom Breeze at Loews Kansas City Hotel – Featuring cherry mint and house-steeped ginger syrup, this crisp spritz balances herbal spice with Midwestern charm.
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Peach Fizz at Live! by Loews – St. Louis – A sweet-and-tart ode to local summer bounty, with peaches from Missouri’s beloved Eckert’s Family Farms.
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Strawberry Mint at Loews Arlington Hotel – Like a summer garden in a glass, layered with mint-steeped syrup and citrus brightness.
From the West Coast sunshine of Loews Coronado Bay Resort (home to the tiki-inspired Piña Colada Pop) to the soulful Southern charm of Loews Nashville Hotel (Watermelon Crawl, anyone?), each drink is a snapshot of place and season — spirit-optional, but never lacking in personality.
The Fizz Cart: Bubble Meets Buzz
Fizz doesn’t just live behind the bar. With the Fizz Cart, Loews brings carbonation craft directly to guests, rolling out custom beverage service poolside and on rooftop lounges across the portfolio. Whether you’re soaking in skyline views in Manhattan or basking under desert stars in Las Vegas, you can sip freshly made sodas tailored to your mood and palate.
This hands-on delivery model reflects the brand’s commitment to guest connection and immersion — a mobile, modern take on classic hospitality, where luxury is experiential and inclusive.
More Than Just a Drink: The Spirit of Mindful Indulgence
What sets Fizz by Loews Hotels apart isn’t just its flavor-forward innovation — it’s the spirit (or lack thereof) behind it. At a time when more consumers are exploring sober-curious, low-ABV, and wellness-centric lifestyles, Fizz offers a truly elevated, inclusive alternative.
The program allows for complete customization: all beverages are available spirit-free or with a premium alcohol add-on. So whether you’re toasting with tequila or skipping the spirits altogether, you’ll get a drink that feels intentional, refreshing, and luxurious.
This inclusive design is especially appealing to the upscale traveler who values choice, quality, and well-being. And with Gen Z and Millennials increasingly prioritizing mental clarity, flavor depth, and brand transparency, Loews is playing the long game.
Click. Sip. Repeat.
For those planning getaways to culinary hotbeds like San Francisco, Aspen, or Berlin, Fizz adds a splash of sophisticated fun. And with the global soda renaissance in full swing, this program places Loews at the forefront of a hospitality shift from alcohol-reliant to flavor-driven.
Learn more or plan your stay at www.loewshotels.com and explore the bubbly brilliance of Fizz for yourself.
Fizz Is a Lifestyle, Not Just a Libation
As luxury hospitality continues to evolve beyond the cocktail, Fizz by Loews Hotels proves that mindful drinking doesn’t mean compromising taste or experience. Whether you’re indulging in lychee foam on a Miami rooftop or sipping peach fizz in a St. Louis courtyard, one thing is clear: the future of hotel beverages is sparkling.
Book your summer escape, and raise a glass to fizzy freedom.
