WWE Just Dropped Boozy Bombshell with Seagram’s Spiked — Here’s What You Need to Know
In a bold fusion of high-impact entertainment and spirited refreshment, WWE and Seagram’s Escapes have officially joined forces, launching a multi-year partnership that’s as electrifying as a steel cage match at SummerSlam. The collaboration marks a milestone for both companies, with the debut of WWE’s first-ever licensed ready-to-drink (RTD) alcoholic beverage: the Seagram’s Escapes Spiked WWE Series.
WWE’s first-ever licensed ready-to-drink
This isn’t just a sponsorship—it’s a full-on tag team alliance between two powerhouses in their respective arenas. Seagram’s Escapes Spiked, the high-ABV sibling of the beloved Seagram’s Escapes line, will now proudly don WWE branding on a new range of vibrant, punch-packing malt beverages. It’s a move that blends the worlds of premium flavored drinks and sports entertainment, and it’s got fans and flavor chasers alike raising a can.
The SmackDown on the Partnership
The alliance, announced by TKO Group Holdings — the parent company of WWE—ushers in a new era for the sports entertainment juggernaut. This is WWE’s first licensed RTD product, and the timing couldn’t be better. The flavored malt beverage (FMB) category is booming, especially among millennial and Gen Z consumers who crave both taste and lifestyle appeal.
“Seagram’s has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product as we continue to broaden and diversify the category,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships at TKO. And the strategy is clear: pair a household name in RTDs with WWE’s unmatched global reach to create a product line that hits harder than a finishing move.
Flavor Meets Finisher
The new Seagram’s Escapes Spiked WWE Series packs in three bold new flavors, each with a wrestling-themed twist that speaks directly to fans of the squared circle:
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Rumble Punch™ – A fierce remix of the classic Seagram’s “Jamaican Me Happy,” this tropical heavyweight blends strawberry, watermelon, lemon, and guava for a full-bodied, fruity knockout.
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Pineapple Powerhouse™ – With the sweet zing of pineapple and a tangy combo of cherry and lime, this one punches like a top-rope moonsault—unexpected and exhilarating.
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Slammin’ Blueberry™ – A refreshing clash of blueberry and lemon, this flavor lands smooth but with attitude, much like a submission hold that sneaks up and seals the win.
Each variety is designed not just to quench, but to amplify the energy of a WWE viewing party, tailgate, or night out with fellow fans. They’re already hitting shelves nationwide, just in time for the summer wrestling calendar.
Spotlight in the Ring
As an Official Partner of WWE, Seagram’s Escapes Spiked won’t just sit ringside—they’ll be in the spotlight at some of the year’s biggest wrestling spectacles. Starting with Money in the Bank® on Saturday, June 7 at the newly opened Intuit Dome in Los Angeles, the brand will be integrated into WWE’s Premium Live Events (PLEs), including SummerSlam® and Survivor Series®. Expect to see enhanced match sponsorships, exclusive digital content starring WWE Superstars, and plenty of visual branding woven throughout the shows.
But the impact goes beyond the screen. WWE Superstars will make in-store appearances nationwide, turning routine trips to the beverage aisle into unforgettable fan experiences. For Seagram’s, it’s more than just a marketing play—it’s a cultural crossover.
“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s global audience,” said Jaime Polisoto, brand director of Seagram’s Escapes. “Plus, our sales team is thrilled to leverage WWE Superstar appearances at retailers nationwide, creating unforgettable experiences for fans.”
A Match Made in Party Heaven
This partnership isn’t just about branding—it’s about aligning two lifestyle icons. WWE brings adrenaline, drama, and spectacle to millions of fans worldwide. Seagram’s Escapes Spiked brings the flavor, fun, and refreshment. Together, they’re delivering an experience that’s as unapologetically bold as a Royal Rumble brawl.
Whether you’re a longtime member of the WWE Universe or just in it for the flavor, the Seagram’s Spiked WWE Series invites fans to sip, cheer, and slam in style. So crack open a can, turn up the volume, and get ready to rumble—this collab is the real main event.
