Tres Agaves Organic Tequila partners with the New York Rangers, bringing organic craft and cultural pride to Madison Square Garden.
When Tres Agaves Organic Tequila steps onto the ice with the New York Rangers, it’s more than a sponsorship—it’s a shared celebration of craftsmanship, community, and legacy. The Tres Agaves Organic Tequila New York Rangers partnership marks a bold fusion of Mexican tradition and Manhattan energy, a pairing as smooth as the tequila itself.
For fans at Madison Square Garden, the new season just got more flavorful. With its ribbon LED signage and GardenVision features during the celebrated “Three Stars” player highlights, Tres Agaves is becoming part of the arena’s pulse. And for fans watching from home, its brand presence on MSG Networks brings a touch of agave warmth to every game.
An Organic Legacy Born from the Heart of Tequila Valley
Founded in 2008, Tres Agaves Organic Tequila has never played by shortcuts. Every bottle begins in the fertile red soils of Jalisco’s Tequila Valley, where 100% Blue Weber Agave is cultivated without synthetic pesticides or fertilizers. The result? A pure, sustainable expression of the land.
After harvesting, the agave is slow-cooked, naturally fermented, and distilled to perfection. “Tres Agaves was founded with a simple yet ambitious goal: to create high-quality tequila that stays true to its roots while embracing sustainability,” the company states. Each expression—Blanco, Reposado, and Añejo—offers a nuanced flavor journey, from citrus and pepper notes to honeyed oak richness.
For those who prefer to skip mixology school, the brand’s organic cocktail mixers make it easy to create a real margarita without the guilt—or the guesswork. Because yes, even tequila fans in Beverly Hills and Berlin deserve convenience with integrity.
Bringing Spirit to the Rink
It’s not just about what’s in the glass—it’s about where it’s shared. As Tres Agaves integrates into Rangers home games, it’s cementing its spot in one of America’s most iconic sporting environments. “We’re excited to welcome Tres Agaves as a sponsor and look forward to integrating their brand into our in-arena experience during Rangers home games,” said Jamaal Lesane, Chief Operating Officer of MSG Sports.
“This sponsorship enhances our connection with fans both in-arena and at home, and we’re looking forward to working with the award-winning brand,” he continued.
Fans will also spot the tequila in virtual ads during televised games—proof that whether you’re cheering from a luxury suite or your living room in Chicago, you’re part of the celebration.
A Toast to Shared Values
“This sponsorship is a fantastic opportunity to welcome Rangers fans to the world of Tres Agaves – tequila crafted with tradition, authenticity and excellence,” said Brie Wohld, Vice President of Marketing.
“As the #1 selling organic tequila in the US, it’s an ideal match for game day cocktails or simply enjoying neat over ice.”
Both brands understand that success isn’t a solo act. The shared motto, “It Takes Everyone,” resonates beyond the rink and the distillery. From the teamwork of Rangers’ players to the cooperative hands that harvest each agave, excellence thrives on unity.
Cultural Connection with a Twist of Humor
If there’s one thing that connects New Yorkers and tequila lovers, it’s passion—and maybe a bit of stubborn pride. Whether you’re celebrating a Rangers win in Manhattan or sipping in Malibu, the partnership reminds us that great taste travels. It’s the rare crossover that feels both global and grounded—proof that tequila and hockey really can mix (with ice, of course).
For readers looking to explore more about organic spirits, the Distilled Spirits Council of the United States notes a 25% annual increase in consumer demand for sustainability-driven brands. You can learn more at distilledspirits.org.
Mini FAQ
Q: What makes Tres Agaves Organic Tequila different?
A: It’s crafted with 100% Blue Weber Agave, grown organically in Jalisco’s Tequila Valley, ensuring a clean, additive-free spirit true to its origins.
Q: How will fans see Tres Agaves at Rangers games?
A: The brand will appear on GardenVision, ribbon LED signage, and virtual ads during regular-season home games on MSG Networks.
Q: Is Tres Agaves available beyond the arena?
A: Absolutely. Fans can find Tres Agaves Organic Tequila and mixers nationwide and online at www.tresagaves.com.
A Shot Toward the Future
As Tres Agaves Organic Tequila joins the New York Rangers family, it’s a toast to authenticity, teamwork, and innovation. From the agave fields of Jalisco to the lights of Madison Square Garden, this partnership proves that when heritage meets hustle, everyone wins.
So next game day—pour a glass, raise a toast, and remember: it really does take everyone.
