Ciara joins Trinidad Carnival with Ten To One Rum and Pronghorn, celebrating Caribbean culture, heritage, and entrepreneurship.
From Grammy Stage to Carnival Stage
Grammy-winning superstar Ciara didn’t just attend Trinidad Carnival — she became part of it.
In a dazzling display of music, movement, and cultural connection, the Ten To One Rum co-founder joined revelers in Port of Spain, dancing with SPIRIT Mas Band in a teal, gold, and green costume designed by Trinidadian creative Rhion Romany.
Ciara joins Trinidad Carnival with Ten To One Rum
Powered by Pronghorn and Ten To One Rum, Ciara’s presence was more than celebrity sparkle — it was a moment of cultural alignment between Caribbean heritage and global entrepreneurship.
“There is nothing like the energy of Trinidad Carnival — it’s pure magic,”
CiaraGrammy Award-winning artist and co-founder of Ten To One Rum.
“From the music to the people to the history behind it all, this celebration is a powerful expression of culture and joy. Being here, dancing in the streets, and raising a glass with Ten To One and Pronghorn — I feel the heartbeat of the Caribbean in every moment.”
Ciara’s Journey with Ten To One Rum
Ciara’s connection to Ten To One Rum began when she met founder Marc Farrell, a proud Trinidadian and former Starbucks executive who launched the brand in 2019 with a mission to redefine how the world experiences rum.
After tasting the product, Ciara was immediately impressed — not just by its flavor, but by its story.
In October 2021, she joined as investor, co-owner, and collaborator, helping expand the brand’s reach to new audiences.
“Ten To One was founded to celebrate the true depth and diversity of Caribbean culture,”
Marc FarrellCEO of Ten To One Rum.
“To see Ciara dancing with our people, honoring our heritage, and raising a glass of Ten To One Rum at the heart of Carnival — it’s a powerful reminder of the global reach of Caribbean culture and the responsibility we have to share it authentically.”
Together, Ciara and Farrell have positioned Ten To One as more than a spirit brand — it’s a movement celebrating innovation, inclusivity, and the modern Caribbean identity.
Trinidad Carnival: A Cultural Institution
Known as “The Greatest Show on Earth,” Trinidad Carnival traces its roots back over 200 years, born from emancipation, resistance, and self-expression.
Today, it’s a global cultural institution, welcoming 100,000+ visitors annually and viewed by millions around the world.
Each year, over 80 bands parade through the streets of Port of Spain, blending music, art, and identity into a spectacular affirmation of freedom and creativity.
This year, Ciara’s participation marked a new chapter — where global icons engage with Caribbean culture, not merely as observers but as active participants and allies.
Powered by Pronghorn: Culture Meets Commerce
Ciara’s Trinidad experience was made possible by Pronghorn, the leading incubator for diversity in the spirits industry.
Founded by Dia Simms, Erin J. Hall, and Dan Sanborn, Pronghorn partners with brands like Ten To One Rum to amplify diverse voices and create long-term industry change.
By merging culture and commerce, Pronghorn ensures that celebrations like Carnival are not just cultural showcases but also platforms for representation, entrepreneurship, and empowerment.
About Ten To One Rum
Founded by Marc Farrell, Ten To One Rum blends rums from Jamaica, Trinidad & Tobago, Guyana, the Dominican Republic, and Barbados.
Its extra-proof white rum, aged dark rum, and Five Origin Select have earned international acclaim for their complexity and craftsmanship.
The name “Ten To One” comes from the original West Indies Federation motto, symbolizing unity across the Caribbean.
Learn more at TenToOneRum.com.
About Pronghorn
Pronghorn is a standalone venture designed to accelerate diversity within the spirits industry through investment, incubation, and recruitment.
Co-founded by industry trailblazers Dia Simms, Erin J. Hall, and Dan Sanborn, Pronghorn’s mission is to create a scalable model for inclusivity — starting with spirits and expanding to other industries.
Learn more at Pronghorn.co.
Mini FAQ
Q1: What is Ciara’s role in Ten To One Rum?
A: Ciara joined Ten To One in 2021 as co-owner, investor, and collaborator, working closely with founder Marc Farrell on branding and expansion.
Q2: What is Pronghorn’s mission?
A: Pronghorn aims to accelerate diversity within the spirits industry by investing in and supporting underrepresented entrepreneurs.
Q3: What makes Trinidad Carnival unique?
A: Trinidad Carnival is a 200-year-old Caribbean celebration of freedom, creativity, and identity, drawing visitors and performers from around the world each year.
The Final Toast
From Grammy stages to the streets of Port of Spain, Ciara’s Carnival moment was more than a performance — it was a celebration of culture, unity, and Caribbean pride.
Together with Ten To One Rum and Pronghorn, she’s helping to write a new narrative — one where global icons and Caribbean heritage rise together, glass in hand.
Here’s to more moments that are truly Ten To One — bold, beautiful, and born of the Caribbean.
