Geneba Tequila launches as a premium tequila for women — additive-free, all-natural, and created to empower and inspire with every si
Move over, shot glasses — sophistication is being served.
Introducing Geneba Tequila, a premium, all-natural tequila created by women, for women. Crafted from 100% Blue Weber Agave grown in the Highlands of Jalisco, Mexico, Geneba is redefining the modern spirits landscape with elegance, empowerment, and purpose. Smooth enough to sip in a wine glass and pure enough for the most discerning palate, it’s tequila reimagined for a new generation of confident women.
“I am very excited to debut Geneba Tequila.
A dream over a decade in the making, our brand gives women a tequila that speaks to our sophistication and resilience,”
Ingrid LaVon
Founder of Geneba Tequila.
“We’ve created a smooth, all-natural, sippable tequila that celebrates the beauty and strength of femininity — in every aspect of the tequila and the brand.”
A Decade in the Making
The story of Geneba Tequila began in 2012 when Ingrid LaVon, a Chicago-based corporate executive, found herself searching for a clean, refined spirit that aligned with her evolving lifestyle — fewer sugars, fewer additives, and more authenticity.
What she discovered was a market dominated by loud, masculine branding and harsh tequilas meant to be chased, not savored. None reflected the sophistication or the palate of the modern woman. So, she decided to create her own.
Named after her late mother, Geneva, the brand is a heartfelt tribute to resilience, grace, and timeless elegance. “I chose the Spanish version of my mother’s name to honor both her and tequila’s deep Mexican heritage,” LaVon explains. Even the logo carries her mother’s image — a subtle, personal signature of love and legacy.
Refined. Sippable. Empowering.
Geneba Tequila is available in two expressions — each crafted with care and intention:
Blanco
Double-distilled and bottled immediately, the Blanco offers fresh herbal notes of cooked agave, mint, green pepper, and lime with a cool, refreshing finish. It’s ideal for sipping in a wine glass — proof that tequila can be both delicate and bold.
Reposado
Aged for nine months in medium-toasted American oak barrels, the Reposado is warm and complex, with notes of vanilla, cinnamon, red apple, and chocolate. Elegant, smooth, and deeply comforting — it’s tequila’s version of a cashmere wrap.
From the first pour to the last drop, Geneba’s sleek, curvaceous bottle makes an impression. Gold accents shimmer against smooth glass — a statement piece for any bar or dining table.
“We wanted a bottle that looks stunning on the shelf, on the table, and in the hands of a woman,”
LaVon
Empowerment in Every Pour
More than a spirit, Geneba is a movement. Its mission — “Gather, Grow & Give” — is woven into everything the brand does.
Through the GenebaCares Foundation, the company empowers women with personal and professional development programs and supports families with mothers battling cancer. Its first initiative, the “Dreams to Dollars” Masterclass, launches in March for Women’s History Month, offering tools for women to build confidence and community.
A QR code on every bottle connects drinkers to courses, events, and resources — blending luxury with purpose in every sip.
Breaking Barriers and Building Legacy
As one of the few tequilas created by an African American woman, Geneba stands as both a cultural milestone and an industry disruptor.
In just 48 hours, the brand sold over 150 bottles, and The Spirits Business named it one of the “10 Black-Owned Brands to Watch.” The buzz hasn’t stopped — with tastings, partnerships, and national distribution across 39 states, Geneba is quickly becoming the spirit of choice for women who want something more meaningful in their glass.
Behind the scenes, Geneba is supported by powerhouse attorney Tabetha D. Plummer of Plummer Carlyle Williams LLP, who represents top athletes and celebrities — adding further depth to the brand’s circle of bold, successful women.
“Geneba Tequila isn’t just about the drink,” LaVon says. “It’s about celebrating women who dream, build, and rise — together.”
Where to Find Geneba Tequila
Geneba is available online at www.GenebaTequila.com and at select restaurants and retailers throughout Illinois, with expansion plans underway. For wholesale or restaurant inquiries, contact [email protected].
Mini FAQ
Q: What makes Geneba Tequila unique?
A: Geneba is crafted specifically with women in mind — 100% Blue Weber Agave, additive-free, gluten-free, and designed for sipping in a wine glass or on the rocks.
Q: Who founded Geneba Tequila?
A: Ingrid LaVon, a Chicago-based corporate executive, founded Geneba in 2012 in honor of her late mother, Geneva.
Q: How does Geneba Tequila empower women?
A: Through its “Gather, Grow & Give” mission and GenebaCares Foundation, Geneba funds masterclasses and provides resources for women’s empowerment and family support.
A Legacy of Strength and Sophistication
In a world that often tells women how to drink, Geneba Tequila invites them to redefine the ritual — with elegance, intention, and authenticity. From its feminine design to its fearless mission, Geneba is more than a brand; it’s a toast to courage, creativity, and connection.
Raise a glass — to heritage, to women, and to the next evolution of tequila.
