White Claw and Brittany Broski launch Home for a CLAW, helping fans reconnect with friends via luxury travel this holiday season.
The Holidays Just Got a Little Wilder (and a Lot More Fun)
Let’s be honest — the holiday season isn’t always peppermint and peace. Between travel plans, gift lists, and endless work deadlines, even the best of us are running on caffeine and wishful thinking.
That’s where White Claw and cultural icon Brittany Broski come in — with a campaign that’s equal parts bold, hilarious, and heartfelt. Their new White Claw Home for a CLAW campaign is designed to help fans reconnect with friends by any means necessary — even if that means hopping on a helicopter, private jet, or speedboat just to make happy hour happen.
Because sometimes, all it takes to turn a stressful season into a fun-loving one is a cold can of White Claw and your favorite people by your side.
Brittany Broski + White Claw = Peak Holiday Energy
This year, White Claw teamed up with Brittany Broski, the internet’s favorite philosopher-comedian, to remind us what the holidays are really about: friendship, laughter, and letting loose (responsibly).
Together, they’ve launched Home for a CLAW™, a one-of-a-kind initiative where five lucky fans will win a luxury travel experience worth up to $10,000 to reunite with friends this season.
“WHITE CLAW IS ALL ABOUT CONNECTING YOU WITH FRIENDS SO DURING THE BUSIEST SEASON OF THE YEAR, WE’RE MAKING IT HAPPEN BY ANY MEANS NECESSARY,”
Kevin Brady
Vice President of Marketing at White Claw
He’s not kidding. The campaign’s prize options include everything from helicopter rides over city skylines to boat trips worthy of a Miami music video.
“Some of my best memories are filled with laughter, friends and sipping on refreshing White Claw,”
Brittany Broski
“That’s why I’m obsessed with the Home for a Claw initiative… White Claw believes there’s always time for friends, even if we have to get you together via helicopter.”
(Imagine explaining that to TSA—‘Yes, it’s urgent. I’m late for my seltzer.’)
The Modern Hustle: Why We’re Too Busy to Breathe
White Claw didn’t just guess that we’re all overbooked—they proved it.
According to the brand’s Home for a CLAW™ survey, a staggering 81% of Americans feel busy during the holidays. The numbers climb even higher among Gen Z and Millennials (89%), who say social obligations and work commitments eat away at their time to connect.
Nearly half of U.S. adults (48%) admit they don’t have enough time to see friends they care about.
(When your “let’s grab dinner soon!” text turns one year old.)
So White Claw decided to do something about it. They’re making friendship logistically possible — the ultimate holiday hack for people who can’t say no to one more meeting or one more party.
How to Win the Experience of a Lifetime
Entering the White Claw Home for a CLAW campaign is simple:
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Share why you want to reconnect with friends this season
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You could win a premium travel experience worth up to $10,000
No purchase necessary. U.S. residents 21+ only. Contest ends December 17, 2024.
Winners will be whisked away (literally) to reunite with their favorite people and share a toast with White Claw.
Because let’s face it — what’s more fun-loving than showing up to your best friend’s holiday party via jet?
The Spirit of Connection (and Seltzer)
This campaign is an extension of White Claw’s “Grab Life By The Claw™” initiative — a global movement that celebrates spontaneity, connection, and shared moments.
White Claw remains the #1 hard seltzer in the U.S., outpacing every competitor combined, with a presence in 18 international markets. The brand’s crisp, pure refreshment has made it a mainstay from LA rooftop bars to Berlin holiday pop-ups.
For more on responsible enjoyment and the culture of connection, see DrinkSmart.com or follow @WhiteClaw on Instagram.
(Because nothing says “holiday spirit” like bubbles, laughter, and an Uber home at midnight.)
Mini FAQ (Schema-Friendly)
Q1: What is the White Claw Home for a CLAW campaign?
A1: It’s a holiday initiative offering fans a chance to reconnect with friends through luxury travel experiences—like helicopter or jet rides—sponsored by White Claw.
Q2: How do I enter?
A2: Visit whiteclaw.com/holiday and share why you want to reconnect with friends this season. Contest ends December 17, 2024.
Q3: Who can participate?
A3: U.S. residents, 21 and older, are eligible to enter. No purchase necessary.
Cheers to What Matters
In a season that often feels like a sprint, White Claw and Brittany Broski are hitting pause on the chaos to remind us of something simple: life’s better shared.
So call your friends, crack open a can, and make this the year you actually show up.
Because as Brittany might say — there’s always time for friends, even if you have to arrive by helicopter.
White Claw and Brittany Broski launch Home for a CLAW, helping fans reconnect with friends via luxury travel this holiday season.
