Domino’s & Netflix Serve “Emergency Pizza” in Squid Game: The Experience—turning losing into winning with free Emergency Pizza for a year.
When Losing Means Pizza Wins
In the world of Squid Game, losing usually means the end. But thanks to Domino’s Pizza and Netflix, it now means… free pizza for a year.
As anticipation builds for the Season 2 premiere of Squid Game on December 26, Domino’s is joining forces with Netflix to turn high-stakes defeat into a delicious reward. Their latest collaboration brings the brand’s cheeky “Emergency Pizza” campaign straight into Squid Game: The Experience — an immersive, real-world adventure opening at Manhattan Mall in New York City.
Domino’s & Netflix Serve “Emergency Pizza” in Squid Game
On December 12, the player with the lowest score from each competing group won’t be sent home empty-handed. Instead, they’ll walk away with free Domino’s Emergency Pizza for an entire year — proof that sometimes, losing has never tasted so good.
Turning Emergencies into Extra Cheese
“Those who watch Netflix’s Squid Game know that losing is the ultimate emergency, but Domino’s is here to turn that around,” said Kate Trumbull, Domino’s Executive Vice President and Chief Marketing Officer.
“We’re making lemonade out of lemons for players
by solving their heart-pounding predicament with
free pizza for a year,
so they can have Domino’s whenever their next emergency happens.”
Each unlucky (or lucky?) loser will receive $500 in Domino’s gift cards, presented inside a custom Domino’s x Squid Game Dalgona tin—a nod to one of the show’s most iconic and nerve-wracking challenges.
(Honestly, we’d take free pizza over survival any day.)
Emergency Pizza Takes Manhattan
Squid Game: The Experience lets fans compete in five pulse-pounding challenges inspired by the series. But unlike the show, these games end in laughter and pizza—not panic.
Domino’s & Netflix Serve “Emergency Pizza” in Squid Game
A member of the Pink Guard will even deliver the prize—because nothing says “loser’s consolation” like a masked enforcer offering carbs.
And yes, the Squid Game pizza partnership is canonically delicious.
This marks the second major Domino’s x Netflix collaboration. Their first was a tech-savvy “mind ordering” campaign launched in 2022 to celebrate Stranger Things Season 4, where fans could order pizza using only facial expressions.
(The only thing more impressive than psychic ordering is resisting the garlic crust.)
Emergency Pizza Goes Global
“We’re thrilled to work with Netflix on yet another fun and unexpected brand integration,” said Trumbull.
“Our Squid Game activation brings Emergency Pizza to more people, in more places than ever—in ways you never would’ve guessed!”
Netflix’s Vice President of Partner and Brand Marketing, Magno Herran, added:
“We’re excited to partner with Domino’s again
as they continually push creative boundaries.
Their Emergency Pizza was the perfect fit for Squid Game—because
if anyone understands an emergency,
it’s the players in the game itself.”
Domino’s also debuted new Squid Game TV spots, featuring pizza deliveries that swoop in during classic show moments — from “Red Light, Green Light” to the “Dalgona Challenge.” These ads will even appear on Netflix’s ad-supported streaming tier, making Emergency Pizza part of the binge itself.
The Emergency Pizza Universe Expands
This collaboration continues Domino’s wild streak of pop-culture crossovers. In October, the brand teamed up with Amazon and Twitch to bring Emergency Pizza into Fortnite’s “The Glitch”, its first-ever in-game integration.
They’ve also ventured into lifestyle collabs — from a pizza-and-beauty mashup with Olive & June (Emergency Mani Kit, anyone?) to limited-edition press-on nails inspired by pizza toppings.
(Because if you’re gonna have pizza fingers, they might as well be cute.)
How to Join the Game (and Maybe Win Pizza for a Year)
Fans can experience the Squid Game challenge — and the potential pizza reward — by visiting Squid Game: The Experience at Manhattan Mall in New York City this December.
To learn more about the Emergency Pizza program or claim your own slice of redemption, visit Dominos.com/EmergencyPizza.
Mini FAQ
Q1: What is Domino’s Emergency Pizza?
A1: A Domino’s program offering a free medium two-topping pizza to customers facing life’s little “emergencies.” It’s now part of a special Squid Game collaboration with Netflix.
Q2: What do winners at Squid Game: The Experience receive?
A2: The lowest-scoring player from each group wins a year’s worth of Domino’s Emergency Pizza, awarded as $500 in gift cards inside a limited-edition Dalgona tin.
Q3: When and where is the event?
A3: December 12 at Squid Game: The Experience, located in Manhattan Mall, New York City.
From High Stakes to High Cheese
In the Squid Game universe, survival is everything. But thanks to Domino’s Emergency Pizza, even losing comes with a delicious consolation prize.
It’s playful, bold, and perfectly timed — the kind of partnership that reminds us why pop culture and pizza will always be a winning combo.
Because whether it’s a lost game, a bad day, or a late-night craving — there’s always time to order an Emergency Pizza.
Domino’s & Netflix Serve “Emergency Pizza” in Squid Game: The Experience—turning losing into winning with free Emergency Pizza for a year.
