Patrick Schwarzenegger partners with Ketel One Vodka as the brand’s first-ever Spirit Advisor, bringing sophistication and fun to the holiday season.
There’s something instantly celebratory about a martini done right — cold, crisp, and a little bit daring. This holiday season, Ketel One Family Made Vodka takes that spirit to the next level by naming Patrick Schwarzenegger as its first-ever Spirit Advisor, blending Hollywood charm with Dutch craftsmanship.
The campaign, called “Made to Cocktail,” invites partygoers from Los Angeles to Berlin, New York to Miami Beach, to turn their gatherings into something unforgettable — because when the vodka’s smooth, the night tends to follow.
Elevating the Art of Celebration with Ketel One Vodka
For decades, Ketel One has been synonymous with quality, integrity, and craftsmanship. The brand’s partnership with Schwarzenegger isn’t just another celebrity endorsement — it’s a collaboration that captures a shared philosophy: meaningful celebration, done with style.
“I’M EXCITED TO BE KETEL ONE’S FIRST EVER SPIRIT ADVISOR,”
PATRICK SCHWARZENEGGER
“This partnership is all about making memories during the holidays and celebrating with the right spirit, and for me that is a Ketel One martini with a twist. Unless it’s a date…then we do espresso martini!”
That playful honesty fits perfectly with Ketel One’s fun-loving yet refined personality — a vodka that’s as comfortable in a Beverly Hills cocktail lounge as it is in an Aspen ski chalet.
A Season ‘Made to Cocktail’
Through a multi-platform campaign — from vibrant social content to bespoke cocktail experiences — Schwarzenegger and Ketel One are offering a masterclass in modern hosting. Think curated playlists, velvet blazers, and a touch of humor that keeps everyone at ease.
Sam Salameh, Vice President of Vodka at Diageo, explains:
“WE ALL KNOW THAT THE HOLIDAYS ARE THE BUSIEST TIME OF THE YEAR WHEN IT COMES TO PLANNING MEMORABLE MOMENTS…”
“…SO WE’RE LOOKING FORWARD TO INTRODUCING OUR VERY FIRST KETEL ONE SPIRIT ADVISOR
TO SHOW THAT JUST A TOUCH OF SOPHISTICATION,
BIG OR SMALL, GOES A LONG WAY IN MAKING THE SEASON A LITTLE BIT BRIGHTER.”
The brand’s attention to detail mirrors Schwarzenegger’s own ethos — whether he’s building businesses or mixing martinis. Together, they’re giving holiday gatherings a tasteful, approachable glow.
From Cocktail Courier to Complex Flavor
For those staying in, Ketel One teamed up with PUNCH to create a limited-edition Espresso Mint-tini Cocktail Kit, available nationwide via Cocktail Courier starting November 15. The kit features Patrick’s own twist — a Peppermint Espresso Martini, which is part cocktail, part festive dessert.
Because really, what’s more fun-loving than a drink that doubles as your post-dinner treat?
The collaboration also includes bespoke heatmaps curated by Eater, spotlighting the best cocktail bars across cities like Chicago, Las Vegas, and San Francisco — a perfect roadmap for anyone chasing the best pour of the season.
Family, Flavor, and the Fine Art of Vodka
Crafted from 330 years and 11 generations of Nolet family distilling expertise, Ketel One Family Made Vodka blends innovation with tradition. Made with 100% non-GMO grain and gluten-free, it’s consistently recognized by Drinks International as one of the world’s best vodkas — an honor earned through precision, not pretense.
The brand’s focus on family, flavor, and craftsmanship sets it apart in a sea of sameness. It’s vodka that doesn’t just mix — it connects. Whether you’re toasting in a penthouse or a candle-lit kitchen, Ketel One’s mission remains the same: elevate the moment, don’t overcomplicate it.
FAQ
Q: What does Patrick Schwarzenegger do as Ketel One’s Spirit Advisor?
A: He shares cocktail tips, holiday hosting advice, and curated experiences designed to make seasonal celebrations more memorable and stylish.
Q: How can I try the Ketel One Espresso Mint-tini Cocktail Kit?
A: It’s available nationwide on Cocktail Courier for consumers 21+ beginning November 15.
Q: Is Ketel One Vodka gluten-free?
A: Yes — it’s made with 100% non-GMO grain and is naturally gluten-free.
The Toast Worth Remembering
From candlelit dinners in Manhattan to rooftop soirées in L.A., this season’s gatherings are all about connection — the laughter, the stories, the shared toasts that make it real. Patrick Schwarzenegger and Ketel One Vodka remind us that sophistication can still be fun-loving, and that great flavor is always worth celebrating.
Raise your glass — the holidays just got a little more spirited.
Patrick Schwarzenegger partners with Ketel One Vodka as the brand’s first-ever Spirit Advisor, bringing sophistication and fun to the holiday season.
