Luxardo, Italy’s historic and premier liqueur producer, has launched its first-ever canned cocktail line to the U.S.
Known as the cocktail experts since 1821, Luxardo has produced premier Italian liqueurs and Original Maraschino Cherries that are icons of cocktail culture. In 2021, Luxardo’s 200th Year Anniversary, Luxardo continues to look forward to the next 200 years with the expansion of its product offering to Luxardo canned cocktails.
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Luxardo canned cocktails offer the same timeless quality and artisanal spirit expected from the company.
“Hotaling & Co. values the artisanal nature and likeminded spirits behind Luxardo
and we are pleased to launch Luxardo canned cocktails as the first-ever ready-to-drink line within our portfolio,”
says Hotaling & Co. CEO and president Dan Leese.
“As our consumers prepare for summer, they want refreshing artisanal and premium options for on-the-go occasions that provide convenience and class. Now they can have a grab-and-go cocktail without sacrificing the quality and taste of their favorite drinks.”
While Luxardo has always stood for celebrating convivial occasions, Luxardo canned cocktails, produced by Hotaling & Co., are the most social and extroverted expressions of the Luxardo portfolio and bring intriguing, creative canned ‘Cocktails Italiano’ to curious cocktail explorers. An ode to the Italian Riviera, the innovative packaging designed by award-winning Rooster Factory, will stand out on the shelf or the floor, breaking through category clutter and providing a refreshing new option for consumers.
“For 200 years, Luxardo’s legacy has prioritized consumers. Our family recipe has been sipped by kings, sold on the Titanic and has created an elevated experience for cocktail lovers into the 21st century,” says Matteo Luxardo, Export Director for Luxardo. “The canned cocktail market has been rapidly growing in the last year and it only made sense for Luxardo to introduce its classic recipes in the format that supports the modern consumers’ needs for any on-the-go occasion.”
According to IWSR Drinks Market Analysis, the RTD category has grown 43% in global consumption this year and has become well-suited for off-premise consumers during the lockdown. While RTDs continue to be popular among consumers, there are few options for trusted and premium quality cocktails to choose from. Luxardo canned cocktails meet the unmet need for artisanal, bartender-quality RTDs within the market. Each of Luxardo’s three expressions include unique tasting notes to create an authentic flavor and refined finish in every can. For social trendsetters, Aperitivo Spritz, Bianco Spritz and Sour Cherry Gin & Tonic are light and bright in personality, and perfect for daytime occasions at home or on the go.
Aperitivo Spritz
(10% alcohol by volume; 250ml per can; $19.99 SRP per 4-pack)
Long before the orange drink took over Instagram — approximately 200 years before — Italians were enjoying Aperitivo hour with a timeless Spritz. Aperitivo Spritz’s refreshing botanical and citrus flavors make it the perfect companion for a sunny brunch spread. Luxardo’s canned Aperitivo Spritz contains Luxardo’s Aperitivo liqueur with sparkling water and natural flavors. Tasting notes: orange zest, refreshingly sweet.
Bianco Spritz
(10% alcohol by volume; 250ml per can; $19.99 SRP per 4-pack)
Drier, lighter, and more bitter, Luxardo Bianco Spritz creates a an innovative take on the classically Italian Spritz. The Bianco Spritz is a celebration of rediscovered classics. The canned Bianco Spritz contains Luxardo Bitters with sparkling water and natural flavors. Tasting notes: grapefruit zest, a touch of sweetness, bitter finish.
Sour Cherry Gin and Tonic
(10% alcohol by volume; 250ml per can; $19.99 SRP per 4-pack)
For the connoisseur of classics, the sour, fruity aroma of marasca cherries mixed with notes of juniper adds a pleasantly sweet aftertaste to the standard Gin and Tonic. The simplicity in ingredients lends itself to innovation, poolside or on the go— and this canned recipe of Luxardo Sour Cherry flavored Gin and sparkling water stands as proof, among thousands of others. Tasting notes: rich cherry, vibrant juniper, sweet finish.
Luxardo canned cocktails, produced by Hotaling & Co., will be available in 4-packs and can now be purchased exclusively at select Whole Foods and Total Wine locations within the U.S. in the following states: Calif., Texas, Ariz., Colo., Conn., Minn., Mo., Mass., Md., N.J., La., Nev., Wash., Ky., Mich., Ill., Ind.
For more information, please visit www.HotalingandCo.com.
