Harmon Brothers, the Provo-based social media ad agency behind “the greatest viral ad in internet history,” has earned national headlines, 1 billion + views and helped drive over $300 million in sales with its social blockbusters such as Squatty Potty, Purple, ChatBooks, FiberFix, Poo Pourri, OraBrush, and many other hits. This week, the renowned spotmakers rolled out not one, but two ads (a Harmon Brothers first) featuring CubcoatsⓇ, the two-in-one cuddly stuffed animals that transform into soft, high-end hoodies.
“We’ve never attempted to launch two major videos at the same time, but we felt that the scope of the concept and Cubcoats large product line called for a more ambitious strategy,” says Daniel Harmon, Chief Creative Officer of Harmon brothers. “One ad focuses on Cubcoats original characters, and the other ad introduces famous licensed characters from Star Wars, Marvel, Disney, and Universal. We also wanted to share Cubcoats through the eyes of a mom, dad, and little boy, to give a more well-rounded perspective on how magical the product really is.”
The new Cubcoats spots, which launched on Facebook and YouTube, are a slight veer from the style the Harmon Brothers have so perfectly developed. In its place is a cute and cuddly storyline—exactly like a stuffed animal with the same characteristics—that follows a young boy and his friends as they tackle the worlds created by their imaginations. If you’ve ever cherished a teddy bear or other plush toy, you will feel your inner child come to life while watching the 2.5-minute spots. And in a nod to the efforts of both parents around the country, mom gets to star in one ad, and dad is the main show in the other. Ultimately, though, it’s the Cubcoats product that shines the most.
CubCoats has attracted investors including Major League Baseball, Jen Rubio (Co-Founder, Away), Daniel & Michael Broukhim (FabFitFun, Co-Founders), Hilary Duff, Patrick Schwarzenegger, Dreamers Fund founded by Will Smith & Japanese Soccer Star Keisuke Honda. In addition to the company’s online sales, Cubcoats has been tapped by retailer Nordstrom Inc. to feature its products in more than 100 stores nationwide through the holiday season.