St. Jude Children’s Research Hospital® is joining forces with YouTube for #YouTubeGiving, an annual initiative that brings the season of charitable giving to YouTube’s creator community, making it easier for consumers to donate and spread awareness of the lifesaving mission of St. Jude: Finding Cures. Saving Children®.
During the week-long #YouTubeGiving promotion, “Good Mythical Morning” comedy duo Rhett & Linkwill highlight their collaboration with St. Jude, offering engaging and meaningful content while also raising awareness and funds for the hospital. To help meet the fundraising goal, viewers can simply click on YouTube’s new “Donate” button to make a contribution to St. Jude and watch as their donation is added and tracked in real time on the YouTube page. Google Pay has pledged to match donations to St. Jude, up to $100,000.
“Having been to St. Jude and seen the work they are doing, I know it’s an incredibly worthy cause for people to support,” said Rhett McLaughlin. “The amazing thing about St. Jude is that families don’t have to pay for anything – not for treatment, travel, housing or even food.”
“As a parent I can’t imagine feeling like I have to make the decision between what I can afford and what my child needs to get better,” said Link Neal. “At St. Jude, families don’t have to make that choice.”
YouTube’s #YouTubeGiving, in addition to its support of St. Jude, will rally a global audience for the purpose of helping others through various channels of philanthropy. Donations directed toward St. Jude through the effort will help ensure that families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.
The week aligns with the annual St. Jude Thanks and Giving® campaign, which is in its 15th year of harnessing the power of the holiday season to raise critical funds to support the treatment and research taking place at St. Jude. A crucial component of the campaign is #GivingTuesday (November 27), the first Tuesday following Black Friday and Cyber Monday.
“As the world continues to evolve digitally and technology provides people with new ways to support their favorite causes, we want to make sure we are at the forefront of bringing those capabilities to our generous St. Jude supporters,” said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “Extending our efforts around Giving Tuesday into a full week through partnerships with Rhett & Link and other popular creators provides an opportunity to reach more people while making it easier for them to donate and share during the holiday season.”
#GivingTuesday brings together a host of corporate partners who provide their loyal and generous consumers with in-store and online opportunities to help raise awareness and provide donations to St. Jude. Partners, including Domino’s, HomeGoods, KAY® Jewelers, LOFT and Ann Taylor, The Melting Pot®, PayPal, HSN, Lancôme and Garnet Hill, will host digital and social initiatives such as social media fundraisers, shopping promotions, product collections and hashtag challenges throughout the week following Thanksgiving.
To learn more, visit www.stjude.org.