As the 2018 NFL season kicks off, fun videos also premiere including “Get Ready to Celebrate” during Sunday Night Football’s heated matchup between the New York Giants and the Dallas Cowboys on 9/16
In Sunday’s debut spot, Oscar-nominated actor from “The Godfather Part III” Andy Garcia plays an unlikely coach, enlisted by Toddy Gurley of the Los Angeles Rams. Garcia remembers his ‘inner tough guy’ performance, including a mysterious burner phone, and provides unexpected advice for the running back’s touchdown performance.
Next up, in a second spot, J.B. Smoove, the comedian from HBO’s “Curb Your Enthusiasm” and teams up with Christian McCaffrey of the Carolina Panthers. He advises the running back to unleash his best Panther animal magnetism during the touchdown dance. (Catwalk :30) The commercial plays online now and on broadcast later this season.
Sam Howard, Director of NFL Advertising, said, “Celebrations have become something our fans look forward to, something new to savor after a score.”
New commercials will feature even more celebrity coaches helping players crack their celebrations as the season unfolds. The integrated campaign, part of a broader League and media effort focusing on the joy of touchdown celebrations, includes online video, social media, public relations and team activations as well as network television.
A teaser ad, already airing, is a light-hearted tribute to players who use their precious free time to up their celebration game (Get Ready To Celebrate). The spot features Jay Ajayi (Philadelphia Eagles), Christian McCaffrey (Carolina Panthers), Todd Gurley (Los Angeles Rams) and DeAndre Hopkins(Houston Texans). Their competitive spirit makes up for what they lack in dance skills.
Last season set the bar high for touchdown celebrations as immortalized by the NFL’s “Dirty Dancing” parody starring Odell Beckham, Jr. and Eli Manning. The commercial, which aired on Super Bowl LII, became one of the big game’s most famous commercials ever (Super Bowl LII Touchdown Celebration)