Genesis Joins ESPN’s “Monday Night Football” As Halftime Program, Series Partner

Are you ready for some football!?  Genesis Automotive certainly is! This year marks the 49th season of Monday Night Football, making it sports television’s longest-running series.  Also, this year the Monday Night Football halftime show has a new marquee sponsor: luxury automotive brand, Genesis.  When the season kicks off on Monday, September 10, with a doubleheader on ESPN. 

Hosted by Suzy Kolber, The Genesis Monday Night Football Halftime Show with Pro Football Hall of Famer Steve Young and Louis Riddick. Each week there will be a special custom opening featuring landmarks and vistas from the host city and  introduce that week’s musical artist for the halftime show, which will be presented commercial free, courtesy of Genesis.

Part of the special agreement will be a unique musical performance to close each halftime show, by a different artist each week. In week one, Boyz II Men will perform a special tribute to Aretha Franklin in Detroit with special guest Tori Kelly. On select Monday nights, these performances will take place live, on the field, during halftime of the Monday Night Football game. Some of the additional artists to be featured during the season include Zac Brown Band, Ciara and Daughtry.

Genesis will be incorporated into Monday Night Football through a number of branding elements, including on-screen graphics, desk signage, tune-in messaging, audio mentions and more. The brand will also receive commercial inventory throughout the season.

“Genesis is partnering with ESPN to re-define Monday Night Football halftime shows and expand our presence as the official luxury car of the NFL,” said Manfred Fitzgerald, Executive Vice President and Global Head of the Genesis Brand. “We bring culture into everything we do at Genesis and we’re excited to combine sports and music performance for Monday Night Football.”