For the past 80 years, Muscle & Fitness has established itself as the authoritative voice in fitness publishing. And for the past 35 years, FLEX has done the same in the world of bodybuilding. Beginning with its May issue (on newsstands on April 20), the new M&Fmagazine will incorporate FLEX’s in-depth bodybuilding coverage and hardcore training programs to create a one-stop shop for everything related to training, nutrition, bodybuilding, and living an active lifestyle.
In addition to creating a 50-page section dedicated exclusively to FLEX editorial content that is devoted to hardcore training and in-depth bodybuilding coverage, Muscle & Fitness will increase its frequency from 11 issues per year to 12.
“Increasing the page count allows us to cover the entire fitness spectrum and explore new ways to present the information to our readers,” explains executive editor Zack Zeigler. “It’s our goal both in print and online to make M&F the destination for every CrossFitter, strongman, powerlifter, obstacle-course racer, bodybuilder, and fitness enthusiast, as well as for guys who simply want to look better, move better, and feel better.”
The integration also involves merging flexonline.com with muscleandfitness.com, which will deliver some 5.5 million monthly unique visitors and 12 million social media fans to further establish muscleandfitness.com as the ultimate resource for all things fitness. The increased reach amplifies M&F‘s voice as the authority within the fitness community.
“Advertisers will benefit from the new combined print and digital platforms, which will deliver a larger audience under one brand,” says EVP/ Group Publisher Chris Scardino. “This combination of iconic fitness brands coupled with the annual Olympia Weekend is an exciting new chapter for Muscle & Fitness and the entire sports nutrition industry.”
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Gerard Dente, CEO of MHP (a leading sports nutrition marketer), added “we have advertised in both Muscle & Fitness and FLEX since launching the company almost 20 years ago. This is a perfect evolution of the brands. We will continue to utilize these print, digital and social media platforms as an important part of our marketing initiatives to reach core fitness enthusiasts.”
SOURCE American Media, Inc.
