400 Conejos Mezcal hosts the Bunny Bowl on Feb 8, a livestreamed rabbit race benefiting rescue bunnies. Vote, sip the No Bueno Bunny cocktail, and adopt.
While most of America preps nachos and argues over halftime predictions, the world’s number one mezcal brand is doing something far more charming.
400 Conejos Mezcal is hosting the inaugural Bunny Bowl on February 8, a livestreamed race featuring adorable rescue rabbits competing for glory and forever homes. This isn’t your typical corporate stunt. It’s mezcal meets mischief meets making a difference, and honestly, it might be the most fun you’ll have before kickoff.
Forget screaming at the TV. Grab a cocktail, tune in at 4pm ET on Instagram (@400ConejosUS), and cheer for floppy-eared athletes who need your love as much as your vote.
A Race With Heart and a Whole Lot of Hop
The Bunny Bowl isn’t just cute content for your feed. Every bunny competing comes from All About Rabbits Rescue, a nonprofit that’s found homes for over 800 rabbits since 2013. These aren’t props. They’re real rescues looking for real families. And while they scamper toward the finish line, you’ll be sipping on the official cocktail, voting for your favorite competitor, and maybe, just maybe, falling in love with a future pet.
Commentators TravQue and Jamila Mustafa will call the action, adding personality and play-by-play energy to an event that’s equal parts heartwarming and hilarious.
Behind-the-scenes footage drops on YouTube (@400conejos_us) starting at 3pm ET, so you can watch the bunnies warm up, get to know their quirks, and see what happens when rescue rabbits meet the spotlight.
According to the Humane Society, rabbits are the third most popular pet in America, yet they’re also one of the most abandoned. The Bunny Bowl shines a light on that gap with flavor, fun, and a cocktail that tastes like vacation in a glass.
The No Bueno Bunny: Your New Favorite Mezcal Cocktail
Let’s talk about the drink you’ll be making all weekend. The No Bueno Bunny blends 400 Conejos Joven Mezcal with pineapple juice, guava syrup, fresh lime, and a Tajin rim that adds smoky, spicy, citrusy perfection. Two pineapple leaves stand tall like bunny ears because why not lean into the theme?
This cocktail balances tropical sweetness with mezcal’s signature earthiness. The guava syrup brings a lush, almost floral richness, while the lime keeps everything bright. The Tajin rim? That’s where the fun really happens, offering a salty, tangy, slightly spicy kick that makes each sip feel like a tiny celebration.
400 Conejos Joven is known for being approachable, which is why bartenders from New York to Los Angeles recommend it for mezcal newcomers. It’s smoky without being aggressive, complex without requiring a PhD in agave. Whether you’re hosting a Big Game party in Chicago or watching from your couch in San Francisco, this cocktail works.
Mezcal With Mythology and Mischief
400 Conejos takes its name from ancient Mesoamerican lore, where 400 rabbit gods represented the chaotic, joyful spirit of mezcal. Every bottle invites you to choose mischief, which feels especially fitting for a brand hosting a rabbit race during the country’s biggest sports weekend.
Crafted by hand in Oaxaca’s Central Valleys using traditional methods, 400 Conejos offers expressions ranging from Joven to Reposado, Añejo, Cuishe, and Tobalá. Each one showcases different agave varieties and aging processes, creating layers of smoke, earth, and subtle sweetness that appeal to both curious first-timers and longtime enthusiasts.
The brand’s playful spirit isn’t just marketing. It’s baked into the liquid itself. Mezcal has always been about community, celebration, and a little bit of rebellion. The Bunny Bowl captures all three.
Vote, Sip, and Maybe Adopt
Starting now, fans can follow @400ConejosUS on Instagram to meet the competing bunnies, vote for their favorite, and watch behind-the-scenes content roll out all week. By the time race day arrives, you’ll feel personally invested in whether Snowball or Cinnamon crosses the finish line first.
And if you fall in love? Adoption information will be available throughout the event. Because the best outcome isn’t just a entertaining race. It’s a bunny finding a home.
FAQ: 400 Conejos Mezcal Bunny Bowl
When and where can I watch the Bunny Bowl?
The Bunny Bowl streams live on February 8 at 4pm ET on Instagram (@400ConejosUS). Behind-the-scenes footage starts at 3pm ET on YouTube (@400conejos_us).
Can I adopt one of the racing bunnies?
Yes! All competing bunnies are available for adoption through All About Rabbits Rescue. Follow @400ConejosUS for adoption details.
What makes 400 Conejos Joven a good choice for mezcal beginners?
400 Conejos Joven offers balanced smoke and earth tones with subtle sweetness, making it approachable for those new to mezcal while still satisfying for experienced drinkers.
The Verdict: Big Game Weekend Just Got More Interesting
Most Big Game traditions involve wings, beer, and shouting at referees. The Bunny Bowl offers something better: charm, purpose, and a damn good cocktail. Whether you’re a mezcal aficionado in Miami or a curious sipper in Seattle, this is your chance to be part of something that’s equal parts fun and meaningful.
Tune in, mix a No Bueno Bunny, and vote for your favorite floppy-eared competitor. You might just find your new favorite spirit or your new best friend.
